Most searched and most trending real estate keywords for Marbella, Spain

I have written this article to help the Real Estate agencies in the region around Marbella, Spain to realize what are their potential clients searching for in Google Search.

Below you will find a table with the most Searched and most Trending Real Estate Keywords for Marbella, Spain when a potential client searches for real estate properties in the Google Search Engine. Click here if you want to go directly to the table.

Why you do need to know which are the most trending keywords

Before you look at the table let me tell you why you need to know which are the most trending keywords in the search engines.

A potential real estate client searches for a property in the following ways:

1. Contacts a real estate agent/agency which he/she already knows by experience/friend/advertisement
2. Browses an already known real estate website like Idealista, Zillow or Realtor
3. Searches in the search engines like Google, Yandex, BING for specific keywords appropriate for his/her new dream property

In this article we will discuss method # 3.

Clients coming from search engines

Let’s say you search for the keyword “property for sale marbella”. The first results you will find are the Paid ones after them you will see all the Organic (not paid) results.

Most people do not click on paid results

A research shows that 72 % of the people either click only on Organic results, or on Organic results the majority of the time. Which means that most people skip the Paid results.

Research made by Lily Ray, Clicks on Organic vs. Ads results

Make sure you rank in Google Top results

So it is very important to rank in the Top 10 organic results in Google Search (or any other search engine). Although the Top 5 positions get the majority of clicks.

Research made by Brian Dean, Google Organic CTR Breakdown by Position

Which keywords to choose

As there is a serious competition between all the Real Estate agencies in the Marbella region a SEO expert needs to carefully choose the right keywords, as it is not easy to rank for all the keywords.
If you rank for some competitive keywords they will help you rank for most of their derivatives. For example if you rank in Top 5 for “marbella apartments” (8100 avg. monthly searches)  you will most probably rank in Top 10 for keywords containing both words “marbella” and “apartments”.

Sometimes you do not need to rank for the most competitive keywords, but you can find niche keywords that are not competitive but can bring you clients. For example:
– “villas for sale in nueva andalucia” (260 avg. monthly searches)
– “property for sale benalmadena pueblo” (390 avg. monthly searches)
– “marbella apartment homes” (260 avg. monthly searches)

So it is very important to choose the right keywords for your business and to find a SEO Expert who can help you rank your website in Google Top organic results.

Countries showing the most interest in Marbella’s real estate (and the region)

Based on our research for 1000 keywords (which get about 140 000 clicks every month on average) the most interested countries in Marbella’s real estate (and the region) are:
– United Kingdom: 40.6%
– Spain: 17.2%
– United States: 9.6%
– Ireland: 6.4%
– Sweden: 3.0%

Marbella Real Estate Searches by Country

What other information you may need to know

When you choose the keywords which correspond to your real estate properties you may want to know:
– What are the future trends for each specific keyword;
– Which countries/cities are mostly interested in your properties;
– How are your competitors performing in Google Search rankings or What are your competitors advertising in Google Ads. You can check this article here: Competitor Analysis

Here is the table with the most searched and most trending Real Estate Keywords for Marbella, Spain

Contact us if you have questions

Do not hesitate to contact us or me personally if you have any questions.

Marian Valchev

LinkedIn: https://www.linkedin.com/in/marian-valchev/