Most searched and most trending real estate keywords for Dubai

I have written this article to help the Real Estate agencies in the region around Dubai to realize what are their potential clients searching for in Google Search.

Below you will find a table with the most Searched and most Trending Real Estate Keywords for Dubai when a potential client searches for real estate properties in the Google Search Engine. Click here if you want to go directly to the table.

Why you do need to know which are the most trending keywords

Before you look at the table let me tell you why you need to know which are the most trending keywords in the search engines.

A potential real estate client searches for a property in the following ways:

  1. Contacts a real estate agent/agency which he/she already knows by experience/friend/advertisement
  2. Browses an already known real estate website like Zillow, Realtor or Idealista
  3. Searches in the search engines like Google, Yandex, BING for specific keywords appropriate for his/her new dream property

In this article we will discuss method # 3.

Clients coming from search engines

Let’s say you search for the keyword “real estate dubai”. The first results you will find are the Paid ones after them you will see all the Organic (not paid) results.

Most people do not click on paid results

A research shows that 72 % of the people either click only on Organic results, or on Organic results the majority of the time. Which means that most people skip the Paid results.

Clicks on Organic vs. Ads results

Research made by Lily Ray, Clicks on Organic vs. Ads results

Make sure you rank in Google Top results

So it is very important to rank in the Top 10 organic results in Google Search (or any other search engine). Although the Top 5 positions get the majority of clicks.

Google Organic CTR Breakdown by Position

Research made by Brian Dean, Google Organic CTR Breakdown by Position

Which keywords to choose

As there is a serious competition between all the Real Estate agencies in Dubai a SEO expert needs to carefully choose the right keywords, as it is not easy to rank for all the keywords.
If you rank for some competitive keywords they will help you rank for most of their derivatives. For example if you rank in Top 5 for “dubai real estate” (14 800 avg. monthly searches) you will most probably rank in Top 10 for keywords containing both words “dubai” and “real estate”.

Sometimes you do not need to rank for the most competitive keywords, but you can find niche keywords that are not competitive but can bring you clients. For example:
– “prestige real estate dubai” (390 avg. monthly searches)
– “luxury houses in dubai” (590 avg. monthly searches)
– “realtor dubai” (140 avg. monthly searches)

So it is very important to choose the right keywords for your business and to find a SEO Expert who can help you rank your website in Google Top organic results.

Countries showing the most interest in Dubai’s real estate (and the region)

Based on our research the most interested countries in Dubai’s real estate are:
– United Arab Emirates: 41.3%
– United States: 11.1%
– India: 10.8%
– United Kingdom: 8.9%
– Canada: 2.7%

Dubai Real Estate Searches by Country

Dubai Real Estate Searches by Country

What other information you may need to know

When you choose the keywords which correspond to your real estate properties you may want to know:
– What are the future trends for each specific keyword;
– Which countries/cities are mostly interested in your properties;
– How are your competitors performing in Google Search rankings or What are your competitors advertising in Google Ads. You can check this article here: Competitor Analysis

Here is the table with the most searched and most trending Real Estate Keywords for Dubai

Real Estate Keywords for DubaiAvg. Monthly Searches
dubai real estate14800
houses for sale in dubai8100
real estate companies in dubai5400
dubai property market2400
dubai homes for sale2400
buy house in dubai1900
dubai real estate market1600
square yards dubai1600
real estate agents in dubai1600
dubai property prices1300
dubai house prices1000
off plan properties dubai880
real estate brokers in dubai720
real estate developers dubai720
dubai investment real estate720
luxury property dubai590
property developers in dubai590
mansions for sale in dubai590
luxury houses in dubai590
list of real estate companies in dubai480
land for sale in dubai480
luxury real estate dubai480
dubai condo for sale480
estate agents dubai480
sobha developers dubai390
squareyards dubai390
dubai real estate market 2019390
sobha realty dubai390
prestige real estate dubai390
top real estate companies in dubai390
dubai real estate prices390
houses for sale in dubai palm island390
townhouse for sale in dubai390
dubai real estate for sale390
dubai houses for sale luxury390
dubai apartments for sale cheap390
luxury villas for sale in dubai390
omniyat dubai320
houses for sale in dubai zillow320
off plan projects in dubai320
top 10 real estate companies in dubai 2018260
imperial avenue dubai260
dubai property market 2019260
dubai estate260
best real estate company in dubai260
palm jumeirah houses for sale260
luxury homes for sale in dubai260
houses for sale on the palm dubai260
sbk real estate dubai210
deyaar dubai210
fidu properties dubai210
dubai housing market210
reit dubai210
cheap houses in dubai210
property agents in dubai210
luxury apartments for sale in dubai210
dubai real estate for rent210
top 10 real estate companies in dubai170
al wasl real estate170
hamptons real estate dubai170
houses to buy in dubai170
cheap houses for sale in dubai170
drec dubai140
quantum real estate dubai140
mudon real estate140
commercial property for sale in dubai140
palm island dubai house prices140
buy real estate in dubai140
realtor dubai140
best real estate agents in dubai140
diamond developers dubai110
ph real estate dubai110
h&s real estate dubai110
real estate business in dubai110
dubai marina real estate110
dubai real estate agents list110
dubai investments real estate company110
dubai real estate properties110
houses for sale in palm jumeirah dubai110

Contact us if you have questions

Do not hesitate to contact us or me personally if you have any questions.

Marian Valchev