Competitor Analysis through Keyword ResearchTsvetan Valchev2019-11-26T13:28:16+00:00
Competitor Analysis through Keyword Research
Different Approach to Beat Your Competitors
Our Keyword Research Analysis is a different approach of beating your competitors regarding SEO and Pay-per-Click (PPC) Campaigns.
No one can guess what each user is typing in the Google Search field (also other search engines) so a good Keyword Research is mandatory.
Find new or less competitive keywords.
Automation & Scalability
We extend your capabilities beyond manually using Google Keyword Planner or any other tool to do the right Keyword Research.
Because we do not only get information from Google Ads but we also get information for which keywords websites get Organic Ranking and use PPC.
As we are using scripts to get all this information we can do the analysis for thousands of websites. We can apply filters to the information that we present to you so you only see information that is important for you.
Who Benefits from our Competitor Analysis and Report
Marketing Specialist looking for information which their competitors can not find
SEO Experts & Specialists
Digital Marketers working on Pay-per-Click (PPC) Campaigns
Statistics & Analysis Specialists
Multiple Countries and Languages
We can do Keyword Research for any country in any language.
Competitor Analysis – EXAMPLES
Below you will find 2 examples of Competitor Analysis.
The files are showing information about Booking.com as a main website and his competitors Trivago.com, Expedia.com, Priceline.com for United States in English.
Please have in mind that these are limited reports, just to show you what we can do. The example websites are ranked for thousands of keywords.
Files are in MS Excel format (.xlsx) so it is easy to work with them.
Here is a description of all the sheets in the files and how you can benefit from it:
Find new Keywords
Know your competitors’ Ranked Keywords
Know what is the Search Volume, Competition and Cost-per-Click for each Keyword
Find related and similar keywords to your business
Despite the fact that the Keyword Research sheet is on first place in each file it is the last report that we do in our research. This is a report combining all the potentially useful keywords using the previously defined filters which one can use on his website (if he is managing Booking.com in this example).
Keyword – Exact match in Google Search
Search Volume – Average monthly searches in Google Search
Competition – Competition value based on the competition in Google Ads. 1 is 100%
Cost-per-Click – Cost per click in Google Ads in USD.
Know which keywords your competitors are ranking for
Check how you compare to them in the rankings for each keyword
This sheet represents the position of each domain for the analysed keywords. Knowing you competitors higher ranked keywords can make you also do SEO to rank for them if they are relative to your business.
Each domain position in Google Search for the target country.
Organic Statistics for each website (Each website has its own sheet).
Know your competitors’ Ranked keywords in Google Search
Know which products/services (URLs) are ranked in Google Search
In this report you will see which keywords your competitors are ranked for in Google Search for the defined country. Also you will know which products/services (URLs) are ranked in Google Search.
Meta Title, Meta Description, URL of the ranked website page
Organic Statistics Sheets:
Paid Statistics for each website (Each website has its own sheet).
Know your competitors’ keywords for Google Ads PPC Campaigns
Know which products/services (URLs) they are promoting
In this report you will see which keywords your competitors are using for Google Ads PPC Campaigns for the defined country. Also you will know which products/services (URLs) they are promoting.