Website Link Building
Web pages need links pointed at them to rank in search engine results.
After we have created the content it is time to do some link building. All we need is quality backlinks. Search engines do not rely anymore on the quantity of the backlinks, they require quality backlinks.
So we focus on writing articles with valuable and unique information, so other websites may want to quote us and to link back to us. The best situation will be that after some time other sites will start linking back to us even if we haven’t asked them to do so. Such articles could be research articles.
Creating promotions and discounts could also bring more backlinks to our client’s website.
One other method of link building is to setup an affiliate system and create an affiliate building strategy. In this case influencer websites will start linking back to our client’s website. Affiliate system and strategy is another big topic which we will discuss in another article. But this is one of the cheapest ways to increase any brand awareness, especially if you are offering a unique product or service. As influencers will create articles and videos evaluating your product / service.
Another method of link building is to license your original photos with Creative Commons license (as described in the Building content section), so other websites need to link back to your website.
Other link building methods are:
- Your client’s company to be a sponsor or be involved in any volunteering work.
- Your client to be interviewed or quoted.
- A software tool on your client’s website which can calculate or evaluate any data.