Why choose us?
Beat Your Competitors
Almost all the time being the first to have a call with a potential customer is a key to make him/her a real customer.
This means that you have to be the first one the customer sees in Google Results.
You know that there is only one 1st spot in Google Search results many competitors for this 1st spot (example on the image on the right).
The difference is made not only by who pays more but who is better in Google Ads (Adwords), that’s why you need a Google Ads (Adwords) Certified Professional Consultant.
Increase your Profits (Generate Leads)
We can help you Increase your Profits by leading customers to you.
With Google Ads (Adwords) and Certified Professionals like us you can achieve it quickly.
Show Your Brand to the World (Brand Awareness)
If you are a startup or you need to remind people that your Brand exists Google Ads (Adwords) is a great advertising Network to be used (even better than the traditional ways of advertising).
About Google Ads (Adwords)
Google Ads (Adwords) is an online advertising service developed by Google, where advertisers pay to display ads (text, images, video) within the Google Search Network (Google Search, Google Play, Google Shopping, and Google Maps, including the Maps app) and the Google Display Network (YouTube with 1,3B+ users, Gmail with 1,2B+ users, Google Finance, Mobile apps, 2M+ partner sites ) to web users.
The Google Search Network is a group of Google search-related websites (Google Search, Google Play, Google Shopping, and Google Maps, including the Maps app) and Google Search Partners.
When you advertise on the Google Search Network, your ad can appear on Google when people look for the product or service you offer. When you create your ad, you’ll choose a set of keywords—the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results.
The Google Display Network is a collection of websites including websites like Gmail with 1,2B+ users, Blogger, YouTube with 1,3B+ users and 2M+ partner websites (including mobile websites and apps) that show AdWords ads.
The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
When you advertise with Google Ads (Adwords), your ads can appear on different places across the web depending on how you target your ads, to whom you choose to show them, and the types of ads you create.
On Google Search and other search sites
Your ad can appear on Google Search Network (Google Search, Google Play, Google Shopping, and Google Maps, including the Maps app) when people look for the product or service you offer.
On websites that your customers visit
You can also choose to show your ads to people as they browse the web through the Google Display Network.
On different devices
You can show your ads to people as they search or visit websites on the go:
Your text ads can appear when people search on Google or browse Google Display Network websites from their mobile devices and tablets.
Your ads can also appear on mobile apps, which are considered part of the Google Display Network.
In selected locations or languages
You can select to which locations to show your ads. For example you can choose to show your ads to customers in a certain country or a certain geographic location with radius options.
To better reach your potential customers, you can also target your campaigns to the languages they speak. And if your customers speak multiple languages, you can create separate campaigns to manage ads and keywords for each of those languages.
Pay-Per-Click also known as PPC is a model of internet marketing where advertisers pay a fee each time someone clicks on their ads.
Basically this a way of buying real traffic to your website.
The advantage is that if you professionally set up your PPC campaign you will receive visits from potential customers.
A person who has successfully passed the Adwords certificate exams and shows experience in Google Ads (Adwords).
For each exam the person receives a certificate with validity of 1 year. Each year the certificate exams must be taken again, so the certificates to be renewed.
A well-created and managed Google Ads (Adwords) campaign can make a huge difference for your brand, product/service sales. And most importantly it will bring you profit.
Actually why are you paying for ads if not to get profit.
Basically everyone can set up an Adwords campaign and start (eventually if everything with the campaign is OK) showing his/her ad in the Google Search / Display Networks.
But one should consider the following:
How much of your time it will cost to manage an Adwords campaign, wouldn’t it be better if you focus on your products/services?
There is always time when your competitors show on positions above you. And the time has passed when you could increase your bid and show above them, now it needs more than just bid adjustments.
Wouldn’t an Adwords Certified Professional save you the money and the time you will spend?
An Adwords Certified Professional is a person whose job is to be professional at what he is doing and he regularly updates his information on how to create and manage Google Ads (Adwords) Campaigns, on how to bring leads, sales, new customers to his customers.
Benefits of using Google Ads (Adwords)
One of the main advantages of Google Ads (Adwords) over traditional marketing channels (TV, magazine, newspaper ads) is that you can measure your marketing campaigns’ performance.
Knowing what works best for your business and marketing goals is a key to success.
When running your Google Ads (Adwords) Campaign you can experiment with:
· Showing your ads in Google Search, YouTube with 1,3B+ users, Gmail with 1,2B+ users, Google Play, Mobile apps, 2M+ partner sites etc;
· Ad formats (text, images, videos);
· Ad extensions
· Remarketing – Reconnect with visitors of your website
· Demographics (Age, Gender, Household Income);
· Visitors Location;
· Schedule – Time when the ads to be visible;
· Devices – on which devices (computers, tablets, mobile phones) the ads to be shown;
· Visitors’ interests;
· Brand Awareness
Each of the above mentioned options will give you information how to setup your campaigns with maximum ROI (Return On Investment).
One of the advantages the SEO has over Google Ads (Adwords) is that IF you know how to do SEO, listing your website in the Google Top Organic Search Results will be free.
Unfortunately this is a hard and long process and your business may not survive until your website is shown in the Google Top Organic Search Results.
So the key here is to start with Google Ads (Adwords) Campaign and set it up the right way so you have good ROI (Return On Investment). In the meantime you can be doing SEO.
Of course, it is not unnecessary your website to be listed in both paid and organic search, as most users click on the first 2 links in Google Search.
Unfortunately, it can be very difficult to effectively measure your SEO campaigns as you can’t get a precise measurement on what increased or decreased your rankings.
A huge drawback of SEO is that it can take months before your website appears in the Google Organic Search Results.
Google Ads (Adwords) campaigns go live right after they are approved by Google, your ads will appear and you’ll get instant results like sales, contact form requests, calls, visitors data.
This can lead to bringing some income, also you can see which keywords are effective so you can adjust your SEO campaigns.
Here are some examples where Google Ads (Adwords) is strongly recommended than SEO (even SEO is not usable in some of the examples):
· You offer an emergency service (like Ambulance)
· You have special offers that expire today or tomorrow or even this week
· You want to do remarketing
· You want to advertise in Google Display Network
· You want to show your products/services to people not searching for them in Google Search
· You want to increase Brand Awareness Quickly and Efficiently
While SEO (Google Organic Search) can compete with Google Ads (Adwords) Search Network (Google Paid Results) it cannot complete with the other Google Ads (Adwords) options like the Display Network (YouTube with 1,3B+ users, Gmail with 1,2B+ users, Google Play, 2M+ partner sites, Ads in Mobile Apps), Remarketing, Ad extensions (call numbers, download apps etc.) and the other options we have mentioned in “Measurable Performance and Flexibility”.
Google Ads (Adwords) is very efficient way to tell people about your. Your ads can reach people on 2M+ websites, including Gmail with 1,2B+ users and YouTube with 1,3B+ users.
Of course if you have a small budget and need Brand Awareness let’s say only in your city or in your county you can use the Adwords’ filters to achieve this.
Brand Awareness is also good for your SEO as your Rank also depends on the number of your brand name searches and visitors on the website.
If you wonder why your competitor is getting more sales than you simply check his/her marketing campaigns. It is easy to see if he/she is advertising in Google Ads (Adwords) or doing SEO.
And then your aim will be to beat him and get at least his future customers.
Sometimes being the first to have a call with a potential customer is a key to make him/her a real customer. And you only know what is your Customer LifeTime Value (CLTV).
With Google Ads (Adwords) you can create advanced filters to target the exact visitors you need.
You can target customers by their location (country, city, even by radius next to your office), gender, age, interests etc.
When you know how much expenses you have to produce your product or how much expenses you have to provide your service you will know how much you can pay to get a new customer (you will know the limit of your CAC (Customer Acquisition Cost)).
This way you can optimize your Google Ads (Adwords) campaign so you can always be on profit.
Also keep in mind that most customers have CLTV (Customer LifeTime Value).
So you can spend $100 to get one customer, but this customer can bring you $5000 for the next 5 years (it is individual per product or service).
You can easily control your advertising costs by pausing or activating different marketing campaigns, keywords, ads.
One of the most profitable benefits of Google Ads (Adwords) is that you can reach visitors who visited your website.
Some visitors just browse the internet, they jump from site to site. They can visit your website through different marketing channels, browse a little bit, may add some products in the cart and then leave and forget to come back and pay.
You should not miss potential customers as some of them may become real customers.
With the Remarketing features of Google Ads (Adwords) you can reach visitors who visited your website, who abandoned the cart or any other specific page on you website and offer them something.
You can do remarketing on Google Search and Display Networks (YouTube with 1,3B+ users, Gmail with 1,2B+ users, 2M+ partner sites).
Anna browses your web site, likes some products and adds them to basket. But suddenly she is called by someone and she forgets about the products.
You can remind her with image ads on the Google Display Network that she can complete the cart process, or give her some Discount if she pays within a certain period of time.