When you advertise with Google Ads (Adwords), your ads can appear on different places across the web depending on how you target your ads, to whom you choose to show them, and the types of ads you create.
On Google Search and other search sites
Your ad can appear on Google Search Network (Google Search, Google Play, Google Shopping, and Google Maps, including the Maps app) when people look for the product or service you offer.
On websites that your customers visit
You can also choose to show your ads to people as they browse the web through the Google Display Network.
On different devices
You can show your ads to people as they search or visit websites on the go:
Your text ads can appear when people search on Google or browse Google Display Network websites from their mobile devices and tablets.
Your ads can also appear on mobile apps, which are considered part of the Google Display Network.
In selected locations or languages
You can select to which locations to show your ads. For example you can choose to show your ads to customers in a certain country or a certain geographic location with radius options.
To better reach your potential customers, you can also target your campaigns to the languages they speak. And if your customers speak multiple languages, you can create separate campaigns to manage ads and keywords for each of those languages.