{"id":21869,"date":"2019-07-25T11:35:49","date_gmt":"2019-07-25T11:35:49","guid":{"rendered":"https:\/\/www.follol.com\/bg\/keyword-research-and-competitor-analysis\/"},"modified":"2019-09-24T13:35:29","modified_gmt":"2019-09-24T13:35:29","slug":"%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%b8%d1%82%d0%b5-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%bd%d0%b0-%d0%ba%d0%bb%d1%8e%d1%87","status":"publish","type":"page","link":"https:\/\/www.follol.com\/bg\/%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%b8%d1%82%d0%b5-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%bd%d0%b0-%d0%ba%d0%bb%d1%8e%d1%87\/","title":{"rendered":"\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0412\u0438 \u0447\u0440\u0435\u0437 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:66px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-bottom:39px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:45;line-height:1.14;\"><strong><b>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0412\u0438 \u0447\u0440\u0435\u0437 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438<\/b><\/strong><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-bottom:36px;width:100%;max-width:270px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#e2e2e2;border-color:#e2e2e2;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:18px;--awb-margin-bottom:18px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" alt=\"PPC Campaigns\" src=\"https:\/\/www.follol.com\/wp-content\/uploads\/2019\/07\/keyword-research-chapter-5-how-to-choose-a-keyword-466x480.png\" class=\"img-responsive\"\/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:39;line-height:1.1;\">\u041f\u043e\u0431\u0435\u0434\u0435\u0442\u0435 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u0427\u0440\u0435\u0437 \u0420\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u041f\u043e\u0434\u0445\u043e\u0434<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><ul>\n<li><span style=\"font-weight: 400;\">\u041d\u0430\u0448\u0438\u044f\u0442 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0414\u0443\u043c\u0438 \u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u043f\u043e\u0434\u0445\u043e\u0434, \u0447\u0440\u0435\u0437 \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u043e\u0442\u043d\u043e\u0441\u043d\u043e SEO (\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430 \u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438) \u0438 Pay-per-Click (PPC &#8211; \u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a) \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0412\u0438\u0436\u0442\u0435 \u043a\u043e\u0438 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0423\u0441\u043b\u0443\u0433\u0438 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442 \u0432 Google Search.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u041d\u0438\u043a\u043e\u0439 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u0437\u043d\u0430\u0435 \u043a\u0430\u043a\u0432\u043e \u043f\u0438\u0448\u0435 \u0434\u0430\u0434\u0435\u043d \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b \u0432 \u043f\u043e\u043b\u0435\u0442\u043e \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google (\u043a\u0430\u043a\u0442\u043e \u0438 \u0432 \u0434\u0440\u0443\u0433\u0438 \u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438), \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u043e\u0431\u0440\u0438\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0434\u0443\u043c\u0438 \u0435 \u043d\u0430\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u0435\u043d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u041d\u0430\u043c\u0435\u0440\u0435\u0442\u0435 \u043d\u043e\u0432\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0438\u043b\u0438 \u0442\u0430\u043a\u0438\u0432\u0430 \u0441 \u043c\u0430\u043b\u043a\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:39;line-height:1.1;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0411\u044a\u0440\u0437\u043e \u0420\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u041e\u0431\u0435\u043c\u0430 \u043e\u0442 \u0414\u0430\u043d\u043d\u0438<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li>\u041d\u0438\u0435 \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043c\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0412\u0438 \u043e\u0442\u0432\u044a\u0434 \u0440\u044a\u0447\u043d\u043e\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 Google Keyword Planner \u0438\u043b\u0438 \u0434\u0440\u0443\u0433 \u043f\u043e\u0434\u043e\u0431\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0437\u0430 \u0434\u0430 \u0438\u0437\u0432\u044a\u0440\u0448\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e\u0442\u043e \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0434\u0443\u043c\u0438.<\/li>\n<li>\u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u043d\u0438\u0435 \u043d\u0435 \u0441\u0430\u043c\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043c\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0442 Google Ads, \u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043c\u0435 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0441 \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u0441\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 PPC (\u0437\u0430\u043f\u043b\u0430\u0449\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u043a).<\/li>\n<li>\u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435 \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432\u0435 \u0437\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0446\u044f\u043b\u0430\u0442\u0430 \u0442\u0430\u0437\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0437\u0430 \u0445\u0438\u043b\u044f\u0434\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435. \u041c\u043e\u0436\u0435\u043c \u0434\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043c \u0444\u0438\u043b\u0442\u0440\u0438 \u043a\u044a\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0412\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043c\u0435, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u0430 \u0432\u0438\u0436\u0434\u0430\u0442\u0435 \u0441\u0430\u043c\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u0435 \u0432\u0430\u0436\u043d\u0430 \u0437\u0430 \u0412\u0430\u0441.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:18px;--awb-margin-bottom:18px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-1\" style=\"--awb-border:2px solid #efefef;--awb-spacer-height:calc( 2px * 2 );--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"section-separator-icon icon fa-search fas\" aria-hidden=\"true\"><\/div><div class=\"divider-candy both\" style=\"background-color:#d8d8d8;border:1px solid #efefef;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:18px;--awb-margin-bottom:18px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-2\" style=\"--awb-border:2px solid #efefef;--awb-spacer-height:calc( 2px * 2 );--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"section-separator-icon icon fa-search fas\" aria-hidden=\"true\"><\/div><div class=\"divider-candy both\" style=\"background-color:#d8d8d8;border:1px solid #efefef;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:72px;--awb-margin-bottom:18px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" alt=\"PPC Campaigns\" src=\"https:\/\/www.follol.com\/wp-content\/uploads\/2019\/07\/world_png_transparent_1537890.png\" class=\"img-responsive\"\/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:39;line-height:1.1;\">\u041a\u043e\u0439 \u0438\u043c\u0430 \u043f\u043e\u043b\u0437\u0430 \u043e\u0442 \u043d\u0430\u0448\u0438\u044f \u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u0414\u043e\u043a\u043b\u0430\u0434 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ul>\n<li>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u0442\u044a\u0440\u0441\u0435\u0449\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u043d\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u044f\u0442<\/li>\n<li>SEO \u0415\u043a\u0441\u043f\u0435\u0440\u0442\u0438 &amp; \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438<\/li>\n<li>\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0435\u0449\u0438 Pay-per-Click (PPC) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n<li>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u043f\u043e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:39;line-height:1.1;\">\u041c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0414\u044a\u0440\u0436\u0430\u0432\u0438 \u0438 \u0415\u0437\u0438\u0446\u0438<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><ul>\n<li><span style=\"font-weight: 400;\">\u041c\u043e\u0436\u0435\u043c \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0432\u0441\u044f\u043a\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u043a\u043e\u0439\u0442\u043e \u0438 \u0434\u0430 \u0435 \u0435\u0437\u0438\u043a.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:18px;--awb-margin-bottom:18px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-3\" style=\"--awb-border:2px solid #efefef;--awb-spacer-height:calc( 2px * 2 );--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"section-separator-icon icon fa-search fas\" aria-hidden=\"true\"><\/div><div class=\"divider-candy both\" style=\"background-color:#d8d8d8;border:1px solid #efefef;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:18px;--awb-margin-bottom:18px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-4\" style=\"--awb-border:2px solid #efefef;--awb-spacer-height:calc( 2px * 2 );--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-icon-color:#ffffff;\"><div class=\"fusion-section-separator-svg\"><div class=\"section-separator-icon icon fa-search fas\" aria-hidden=\"true\"><\/div><div class=\"divider-candy both\" style=\"background-color:#d8d8d8;border:1px solid #efefef;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:36px;--awb-padding-bottom:36px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:39;line-height:1.1;\"><h2>\u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u0441 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438 \u0421\u0430\u0439\u0442\u043e\u0432\u0435<\/h2><\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:36px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:27;line-height:1.13;\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u041f\u043e-\u0434\u043e\u043b\u0443 \u0449\u0435 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 2 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0441 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438 \u0421\u0430\u0439\u0442\u043e\u0432\u0435.<\/span><\/p><\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:18px;margin-bottom:18px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#f7f7f7;--awb-background-color:#eaeaea;--awb-divider-color:rgba(255,255,255,.2);--awb-divider-hover-color:rgba(255,255,255,.2);--awb-icon-color:#000000;--awb-title-color:#017e9e;--awb-content-color:#020202;--awb-icon-box-color:#f1e491;--awb-toggle-hover-accent-color:#ddbc00;--awb-title-font-family:&quot;Yantramanav&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:30px;--awb-title-letter-spacing:0px;--awb-title-line-height:1.08;--awb-content-font-family:&quot;Yantramanav&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-21869-1\"><div class=\"fusion-panel panel-default panel-8e79a86ca04751205 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8e79a86ca04751205\"><a aria-expanded=\"false\" aria-controls=\"8e79a86ca04751205\" role=\"button\" data-toggle=\"collapse\" data-target=\"#8e79a86ca04751205\" href=\"#8e79a86ca04751205\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430 \u041f\u0440\u0438\u043c\u0435\u0440\u0438\u0442\u0435<\/span><\/a><\/h4><\/div><div id=\"8e79a86ca04751205\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8e79a86ca04751205\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u0438\u0442\u0435 \u0444\u0430\u0439\u043b\u043e\u0432\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 Booking.com \u043a\u0430\u0442\u043e \u0433\u043b\u0430\u0432\u0435\u043d \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 Trivago.com, Expedia.com, Priceline.com \u0437\u0430 \u0421\u0410\u0429 \u043d\u0430 \u0410\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041c\u043e\u043b\u044f, \u0438\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0447\u0435 \u0442\u043e\u0432\u0430 \u0441\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u043e\u0442\u0447\u0435\u0442\u0438 \u0441 \u0446\u0435\u043b \u0434\u0430 \u0412\u0438 \u043f\u043e\u043a\u0430\u0436\u0435\u043c \u043a\u0430\u043a\u0432\u043e \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u0437\u0430 \u0412\u0430\u0441.<\/span><br \/><span style=\"font-weight: 400;\">\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u0438\u0442\u0435 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0441\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u0437\u0430 \u0445\u0438\u043b\u044f\u0434\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0412 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043d\u0430 \u0441\u0432\u0430\u043b\u044f\u043d\u0435 \u043d\u0430 \u0444\u0430\u0439\u043b\u043e\u0432\u0435\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u0438\u0442\u0435 \u043e\u0442\u0447\u0435\u0442\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0430 \u0441\u044a\u0441 \u0441\u0442\u0430\u0440\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f. \u0410\u043a\u043e \u0436\u0435\u043b\u0430\u0435\u0442\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u043d\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0438\u043b\u0438 \u0437\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u0438\u0442\u0435 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 <a title=\"\u0417\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441 \u043d\u0430\u0441\" href=\"https:\/\/www.follol.com\/bg\/contact-us\/\">\u043d\u0430\u0441<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0424\u0430\u0439\u043b\u043e\u0432\u0435\u0442\u0435 \u0441\u0430 \u0432\u044a\u0432 \u0444\u043e\u0440\u043c\u0430 MS Excel (.xlsx), \u0437\u0430\u0442\u043e\u0432\u0430 \u0435 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0441 \u0442\u044f\u0445. \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0432\u0441\u0438\u0447\u043a\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043d\u0430 MS Excel \u0438\u043b\u0438 \u0434\u0430 \u043a\u0430\u0447\u0438\u0442\u0435 \u0444\u0430\u0439\u043b\u043e\u0432\u0435\u0442\u0435 \u0432 Google Sheets \u0438 \u0434\u0430 \u0433\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u0442\u0435 \u0442\u0430\u043c.<\/span><\/p>\n<p><strong>\u0415\u0442\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043b\u0438\u0441\u0442\u043e\u0432\u0435 \u0432 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u0438\u0442\u0435 \u0444\u0430\u0439\u043b\u043e\u0432\u0435 \u0438 \u043a\u0430\u043a \u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0412\u0438 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u0438:<\/strong><\/p>\n<ol>\n<li><strong>\u041b\u0438\u0441\u0442 Keyword_Research<\/strong>\n<ul>\n<li><strong>\u041f\u043e\u043b\u0437\u0438:<\/strong>\n<ol>\n<li>\u041d\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438<\/li>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0437\u0430 \u043a\u043e\u0438 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438 \u0441\u0430 \u0441\u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043b\u0438 \u0432 Google Search \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438<\/li>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u044a\u0432 \u0435 \u041e\u0431\u0435\u043c\u0430 \u043d\u0430 \u0422\u044a\u0440\u0441\u0435\u043d\u0435, \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u0438 \u0426\u0435\u043d\u0430\u0442\u0430 \u043d\u0430 \u041a\u043b\u0438\u043a \u0437\u0430 \u0432\u0441\u044f\u043a\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0430 \u0414\u0443\u043c\u0430<\/li>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u043e\u0438 \u0441\u0430 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438\u0442\u0435 \u0438 \u043f\u043e\u0434\u043e\u0431\u043d\u0438 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u0412\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435:<\/strong><br \/>\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0444\u0430\u043a\u0442\u0430, \u0447\u0435 Keyword Research \u043b\u0438\u0441\u0442\u0430 \u0435 \u043d\u0430 1-\u0432\u043e \u043c\u044f\u0441\u0442\u043e \u0432 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u0438 \u0444\u0430\u0439\u043b\u043e\u0432\u0435 \u0442\u043e\u0439 \u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u044f \u043e\u0442\u0447\u0435\u0442, \u043a\u043e\u0439\u0442\u043e \u0441\u044a\u0437\u0434\u0432\u0430\u043c\u0435 \u0438 \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u044a\u0431\u0440\u0430\u043d\u0430 \u043e\u0442 \u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043e\u0442\u0447\u0435\u0442\u0438.<\/li>\n<li><strong>\u041a\u043e\u043b\u043e\u043d\u0438 \u0432 \u041b\u0438\u0441\u0442\u0430:<\/strong>\n<ol>\n<li>Keyword &#8211; \u0442\u043e\u0447\u043d\u0430\u0442\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0430 \u0434\u0443\u043c\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0430 \u0432 Google Search (\u0431\u0435\u0437 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u0438)<\/li>\n<li>Search Volume &#8211; \u0421\u0440\u0435\u0434\u043d\u043e \u0442\u044a\u0440\u0441\u0435\u043d\u0438\u044f\u0442\u0430 \u0432 Google Search \u0437\u0430 \u0434\u0430\u0434\u0435\u043d\u0430\u0442\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0430 \u0434\u0443\u043c\u0430<\/li>\n<li>Competition &#8211; \u0421\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u043d\u0430 \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0432 Google Ads. 1 \u0435 \u0440\u0430\u0432\u043d\u043e \u043d\u0430 100%<\/li>\n<li>Cost-per-Click &#8211; \u0421\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u041a\u043b\u0438\u043a \u0432 Google Ads \u0432 USD.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041b\u0438\u0441\u0442 Compare_Domains_Organic<\/strong>\n<ul>\n<li><strong>\u041f\u043e\u043b\u0437\u0438:<\/strong>\n<ol>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0437\u0430 \u043a\u043e\u0438 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438 \u0441\u0430 \u0441\u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043b\u0438 \u0432 Google Search \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438<\/li>\n<li>\u0421\u0440\u0430\u0432\u043d\u0435\u0442\u0435 \u0412\u0430\u0448\u0438\u0442\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 Google Search \u0441\u043f\u0440\u044f\u043c\u043e \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0437\u0430 \u0432\u0441\u044f\u043a\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0430 \u0414\u0443\u043c\u0430<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435:<\/strong><br \/>\u0422\u043e\u0437\u0438 \u043b\u0438\u0441\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u0434\u043e\u043c\u0435\u0439\u043d \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438. \u041f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u043e-\u0432\u0438\u0441\u043e\u043a\u043e \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u043d\u0430 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0412\u0438 \u043f\u043e\u0434\u0441\u043a\u0430\u0436\u0435 \u0437\u0430 \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 SEO (\u0438\u043b\u0438 PPC), \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u0442\u0435 \u0437\u0430 \u0442\u044f\u0445, \u0430\u043a\u043e \u0441\u0430 \u043e\u0442\u043d\u0430\u0441\u044f\u0442 \u0437\u0430 \u0412\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441.<\/li>\n<li><strong>\u041a\u043e\u043b\u043e\u043d\u0438 \u0432 \u041b\u0438\u0441\u0442\u0430:<\/strong>\n<ol>\n<li>Keyword, Search Volume, Competition, Cost-per-Click (\u043e\u043f\u0438\u0441\u0430\u043d\u0438 \u043f\u043e-\u0433\u043e\u0440\u0435)<\/li>\n<li>\u041f\u043e\u0437\u0438\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u0434\u043e\u043c\u0435\u0439\u043d \u0432 Google Search \u0437\u0430 \u0434\u0430\u0434\u0435\u043d\u0430\u0442\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u0430.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0414\u0430\u043d\u043d\u0438 \u0437\u0430 \u041e\u0440\u0433\u0430\u043d\u0438\u0446\u0438\u0447\u043d\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438<\/strong> (\u043d\u0435 \u043f\u043b\u0430\u0442\u0435\u043d\u0438) \u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0432 Google Search (\u0412\u0441\u0435\u043a\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438\u043c\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d \u043b\u0438\u0441\u0442).\n<ul>\n<li><strong>\u041f\u043e\u043b\u0437\u0438:<\/strong>\n<ol>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0437\u0430 \u043a\u043e\u0438 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438 \u0441\u0435 \u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043b \u0434\u0430\u0434\u0435\u043d \u0412\u0430\u0448 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442 \u0432 Google Search<\/li>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \/ \u0443\u0441\u043b\u0443\u0433\u0438 (\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438) \u043d\u0430 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0441\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u0432 Google Search<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435:<\/strong><br \/>\u0412 \u0442\u043e\u0437\u0438 \u043e\u0442\u0447\u0435\u0442 \u0449\u0435 \u0432\u0438\u0434\u0438\u0442\u0435 \u043f\u043e \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0441\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0432 Google Search \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430\u0442\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u0430. \u0421\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0449\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \/ \u0443\u0441\u043b\u0443\u0433\u0438 (URL \u0430\u0434\u0440\u0435\u0441\u0438) \u0441\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u0432 Google Search.<\/li>\n<li><strong>\u041a\u043e\u043b\u043e\u043d\u0438 \u0432 \u041b\u0438\u0441\u0442\u0430:<\/strong>\n<ol>\n<li>Keyword, Search Volume, Competition, Cost-per-Click (\u043e\u043f\u0438\u0441\u0430\u043d\u0438 \u043f\u043e-\u0433\u043e\u0440\u0435)<\/li>\n<li>Meta Title, Meta Description, \u041b\u0438\u043d\u043a \u043a\u044a\u043c \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 Google Search<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041b\u0438\u0441\u0442\u043e\u0432\u0435:<\/strong>\n<ol>\n<li>Booking.com_organic<\/li>\n<li>Trivago.com_organic<\/li>\n<li>Expedia.com_organic<\/li>\n<li>Priceline.com_organic<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0414\u0430\u043d\u043d\u0438 \u0437\u0430 \u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438<\/strong> \u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0432 Google Search (\u0412\u0441\u0435\u043a\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438\u043c\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d \u043b\u0438\u0441\u0442).\n<ul>\n<li><strong>\u041f\u043e\u043b\u0437\u0438:<\/strong>\n<ol>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0437\u0430 \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442 \u0432 Google Ads<\/li>\n<li>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435:<\/strong><br \/>\u0412 \u0442\u043e\u0437\u0438 \u043e\u0442\u0447\u0435\u0442 \u0449\u0435 \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0437\u0430 PPC \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430\u0442\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u0430. \u0421\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0449\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \/ \u0443\u0441\u043b\u0443\u0433\u0438 (URL \u0430\u0434\u0440\u0435\u0441\u0438) \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442.<\/li>\n<li><strong>\u041a\u043e\u043b\u043e\u043d\u0438 \u0432 \u041b\u0438\u0441\u0442\u0430:<\/strong>\n<ol>\n<li>Keyword, Search Volume, Competition, Cost-per-Click (described above)<\/li>\n<li>Meta Title, Meta \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435, \u041b\u0438\u043d\u043a \u043a\u044a\u043c \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0432 Google Search<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u041b\u0438\u0441\u0442\u043e\u0432\u0435:<\/strong>\n<ol>\n<li>Booking.com_paid<\/li>\n<li>Trivago.com_paid<\/li>\n<li>Expedia.com_paid<\/li>\n<li>Priceline.com_paid<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e1ee82cabe805509c fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e1ee82cabe805509c\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"e1ee82cabe805509c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#e1ee82cabe805509c\" href=\"#e1ee82cabe805509c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u21161<\/span><\/a><\/h4><\/div><div id=\"e1ee82cabe805509c\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_e1ee82cabe805509c\"><div class=\"panel-body toggle-content fusion-clearfix\"><strong>\u041e\u0442\u0447\u0435\u0442\u0430 \u0435 \u0431\u0430\u0437\u0438\u0440\u0430\u043d \u043d\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u0438\u043c\u0430\u0442:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0426\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u0430 \u043e\u0442 $0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u041e\u0431\u0435\u043c \u043d\u0430 \u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u043c\u0435\u0441\u0435\u0446 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c \u0438\u043b\u0438 \u0440\u0430\u0432\u0435\u043d \u043d\u0430 10<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u041f\u043e\u0437\u0438\u0446\u0438\u044f \u0437\u0430 \u0434\u0430\u0434\u0435\u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0430 \u0434\u0443\u043c\u0430 \u0432 Google Search \u043f\u043e-\u043c\u0430\u043b\u043a\u0430 \u043e\u0442 100.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0441\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u0432 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0441\u043c\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0442\u043e\u043f \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043f\u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u043f\u043e \u041f\u043e\u0437\u0438\u0446\u0438\u044f \u0432 Google Search \u0432\u044a\u0432 \u0412\u044a\u0437\u0445\u043e\u0434\u044f\u0449 \u0440\u0435\u0434.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u041e\u0442\u0447\u0435\u0442 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u043d\u0438 \u0441 \u0412\u0430\u0448\u0438\u0442\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u043d\u0438\u044f.<\/span><\/p>\n<p><a href=\"https:\/\/www.follol.com\/wp-content\/uploads\/2019\/07\/booking.com_google_keyword_report-1.xlsx\"><strong>\u0421\u0432\u0430\u043b\u0435\u0442\u0435 \u041f\u0440\u0438\u043c\u0435\u0440 \u2116 1<\/strong><\/a><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-139047e0eff32819d fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_139047e0eff32819d\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"139047e0eff32819d\" role=\"button\" data-toggle=\"collapse\" data-target=\"#139047e0eff32819d\" href=\"#139047e0eff32819d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u21162<\/span><\/a><\/h4><\/div><div id=\"139047e0eff32819d\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_139047e0eff32819d\"><div class=\"panel-body toggle-content fusion-clearfix\"><strong>\u041e\u0442\u0447\u0435\u0442\u0430 \u0435 \u0431\u0430\u0437\u0438\u0440\u0430\u043d \u043d\u0430 \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u0438\u043c\u0430\u0442:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u041a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0435 \u0432 Google Search \u0437\u0430 \u0434\u0430\u0434\u0435\u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0430 \u0434\u0443\u043c\u0430 \u0437\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u044f \u043c\u0435\u0436\u0434\u0443 1 \u0438 10.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0441\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438 \u0432 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0441\u043c\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0442\u043e\u043f \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043f\u043e\u0434\u0440\u0435\u0434\u0435\u043d\u0438 \u043f\u043e \u041e\u0431\u0435\u043c \u043d\u0430 \u0422\u044a\u0440\u0441\u0435\u043d\u0435 \u0432 \u041d\u0438\u0437\u0445\u043e\u0434\u044f\u0449 \u0440\u0435\u0434.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u041e\u0442\u0447\u0435\u0442 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u043d\u0438 \u0441 \u0412\u0430\u0448\u0438\u0442\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u043d\u0438\u044f.<\/span><\/p>\n<p><a href=\"https:\/\/www.follol.com\/wp-content\/uploads\/2019\/07\/booking.com_google_keyword_report-2.xlsx\"><strong>\u0421\u0432\u0430\u043b\u0435\u0442\u0435 \u041f\u0440\u0438\u043c\u0435\u0440 \u21162<\/strong><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:rgba(234,233,233,0.48);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-margin-top:0px;--awb-background-color:#f1e491;--awb-border-sizes-top:3px;--awb-border-sizes-bottom:3px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-border-color:rgba(234,233,233,0.75);--awb-border-style:solid;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h2 style=\"text-align: center;\">\u0417\u0430\u0431\u0435\u0436\u043a\u0430:<\/h2>\n<h3 style=\"text-align: center; letter-spacing: 4px;\">\u0410\u043a\u043e \u0441\u043c\u044f\u0442\u0430\u0442\u0435, \u0447\u0435 \u0434\u0440\u0443\u0433\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u043d\u043e \u0412\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u043d\u0430 \u0412\u0430\u0448 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442 \u0441\u044a\u0449\u043e \u0449\u0435 \u0412\u0438 \u0431\u044a\u0434\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u0430, \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u0441\u0435 \u043e\u043f\u0438\u0442\u0430\u043c\u0435 \u0434\u0430 \u044f \u043d\u0430\u043c\u0435\u0440\u0438\u043c.<\/h3>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:18px;margin-bottom:18px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-has-button-gradient\" style=\"--button_accent_color:#017e9e;--button_accent_hover_color:#f2f2f2;--button_border_hover_color:#f2f2f2;--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(0,0,0,0.05);--button_gradient_bottom_color:rgba(219,219,219,0.78);--button_gradient_top_color_hover:rgba(132,171,181,0.84);--button_gradient_bottom_color_hover:#b5ccc6;\" target=\"_self\" href=\"https:\/\/www.follol.com\/bg\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u0421\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441\u0435 \u0441 \u043d\u0430\u0441!<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-21869","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0412\u0438 \u0447\u0440\u0435\u0437 \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0414\u0443\u043c\u0438 - Follol.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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