{"id":20019,"date":"2017-10-19T10:10:18","date_gmt":"2017-10-19T10:10:18","guid":{"rendered":"https:\/\/www.follol.com\/?page_id=20019"},"modified":"2018-08-14T08:39:47","modified_gmt":"2018-08-14T08:39:47","slug":"manage-google-adwords-campaign","status":"publish","type":"page","link":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/","title":{"rendered":"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2 style=\"text-align: center;\">\u0417\u0430\u0449\u043e \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043d\u0430\u0441?<\/h2>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:12px;margin-bottom:12px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h4><strong>\u041f\u043e\u0431\u0435\u0434\u0435\u0442\u0435 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0447\u0442\u0438 \u0432\u0438\u043d\u0430\u0433\u0438 \u0442\u0430\u0437\u0438 \u0444\u0438\u0440\u043c\u0430, \u043a\u043e\u044f\u0442\u043e \u043f\u044a\u0440\u0432\u0430 \u043f\u043e\u043b\u0443\u0447\u0438 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u0438\u043b\u0438 \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0435 \u0442\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<br \/>\n\u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0442\u0435 \u043f\u044a\u0440\u0432\u0438\u044f\u0442, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u0442 \u0432\u0438\u0436\u0434\u0430 \u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 Google.<br \/>\n\u0417\u043d\u0430\u0435\u0442\u0435, \u0447\u0435 \u0438\u043c\u0430 \u0441\u0430\u043c\u043e \u0435\u0434\u043d\u043e \u043f\u044a\u0440\u0432\u043e\u0442\u043e \u043c\u044f\u0441\u0442\u043e \u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u0441 Google \u0438 \u043c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0441\u0435 \u0431\u043e\u0440\u044f\u0442 \u0437\u0430 \u0442\u043e\u0432\u0430 \u043f\u044a\u0440\u0432\u043e \u043c\u044f\u0441\u0442\u043e (\u043f\u0440\u0438\u043c\u0435\u0440 \u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0432\u0434\u044f\u0441\u043d\u043e).<br \/>\n\u0420\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u043d\u0435 \u0441\u0430\u043c\u043e \u043e\u0442 \u0442\u043e\u0432\u0430 \u043a\u043e\u0439 \u043f\u043b\u0430\u0449\u0430 \u043f\u043e\u0432\u0435\u0447\u0435, \u043d\u043e \u043a\u043e\u0439 \u0435 \u043f\u043e-\u0434\u043e\u0431\u044a\u0440 \u0432 Google Ads (Adwords) \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u0442\u0435, \u0437\u0430\u0442\u043e\u0432\u0430 \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0435 \u043e\u0442 <strong>\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d Google Ads (Adwords) \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442<\/strong>.<\/span><\/p>\n<h4><strong>\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u0442\u0435 \u041f\u0435\u0447\u0430\u043b\u0431\u0438\u0442\u0435 \u0441\u0438<\/strong><\/h4>\n<p>\u041d\u0438\u0435 \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u0412\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435\u043c \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u0435\u0447\u0430\u043b\u0431\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u0442\u043e \u0432\u043e\u0434\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043a\u044a\u043c \u0432\u0430\u0441.<br \/>\n\u0421 Google Ads (Adwords) \u0438 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438 \u043a\u0430\u0442\u043e \u043d\u0430\u0441 \u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u044a\u0440\u0437\u043e \u0434\u0430 \u0433\u043e \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435.<\/p>\n<h4><strong>\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u0439\u0442\u0435 \u041c\u0430\u0440\u043a\u0430\u0442\u0430, \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0438 \u0423\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0441\u0438<\/strong><\/h4>\n<p>\u0410\u043a\u043e \u0441\u0442\u0435 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0449\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u0435 \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430, \u0447\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430, Google Ads (Adwords) \u0435 \u0447\u0443\u0434\u0435\u0441\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043c\u0440\u0435\u0436\u0430, \u043a\u043e\u044f\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 (\u0434\u043e\u0440\u0438 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u043e\u0442 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430).<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a class=\"awb-lightbox awb-lightbox-1\" href=\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33-480x362.jpg\" data-caption=\"Google Ads (Adwords) Campaign - Reach Google Top 1\" data-rel=\"iLightbox\"><img decoding=\"async\" src=\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg\" alt=\"Google Ads (Adwords) Campaign\"><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:27px;margin-bottom:27px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-section-separator section-separator slant fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-slant-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(237,237,237,1)\"><path d=\"M100 0 L100 100 L0 0 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:27;line-height:1.13;\">\u0417\u0430 Google Ads (AdWords)<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:9px;margin-bottom:9px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#d1d1d1;--awb-border-color:#f7f7f7;--awb-background-color:#eaeaea;--awb-divider-color:rgba(255,255,255,.2);--awb-divider-hover-color:rgba(255,255,255,.2);--awb-icon-color:#ffffff;--awb-title-color:#017e9e;--awb-content-color:#020202;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#8dadb5;--awb-title-font-family:&quot;Yantramanav&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:18px;--awb-title-letter-spacing:0px;--awb-title-line-height:1.08;--awb-content-font-family:&quot;Yantramanav&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-20019-1\"><div class=\"fusion-panel panel-default panel-25c5153a0c0b3a3dc fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_25c5153a0c0b3a3dc\"><a aria-expanded=\"false\" aria-controls=\"25c5153a0c0b3a3dc\" role=\"button\" data-toggle=\"collapse\" data-target=\"#25c5153a0c0b3a3dc\" href=\"#25c5153a0c0b3a3dc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u0430\u043a\u0432\u043e \u0435 Google Ads (AdWords)?<\/span><\/a><\/h4><\/div><div id=\"25c5153a0c0b3a3dc\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_25c5153a0c0b3a3dc\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Google Ads (AdWords) \u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0430 \u043e\u0442 Google, \u0432 \u043a\u043e\u044f\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u043b\u0430\u0449\u0430\u0442 \u0437\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (\u0442\u0435\u043a\u0441\u0442, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435) \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google (Google Search, Google Play, Google \u041a\u0430\u0440\u0442\u0438 \u0438 Google \u041a\u0430\u0440\u0442\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e) \u0438 \u0432 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google (YouTube \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 1.3 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 +, Gmail \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 1.2 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 +, Google Finance, \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, 2 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 + \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u043a\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435) \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9c5c1c159bf247bec fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9c5c1c159bf247bec\"><a aria-expanded=\"false\" aria-controls=\"9c5c1c159bf247bec\" role=\"button\" data-toggle=\"collapse\" data-target=\"#9c5c1c159bf247bec\" href=\"#9c5c1c159bf247bec\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u0430\u043a\u0432\u043e \u0435 Google Search Network?<\/span><\/a><\/h4><\/div><div id=\"9c5c1c159bf247bec\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9c5c1c159bf247bec\"><div class=\"panel-body toggle-content fusion-clearfix\">\u041c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google \u0435 \u0433\u0440\u0443\u043f\u0430 \u043e\u0442 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u0432 Google (Google \u0422\u044a\u0440\u0441\u0435\u043d\u0435, Google Play, Google \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435 \u0438 Google \u041a\u0430\u0440\u0442\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u041a\u0430\u0440\u0442\u0438) \u0438 \u041f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438\u0442\u0435 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google.<br \/>\n\u041a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google, \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0412\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0432 Google, \u043a\u043e\u0433\u0430\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0438\u044f \u043e\u0442 \u0432\u0430\u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430. \u041a\u043e\u0433\u0430\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0441\u0438, \u0449\u0435 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043d\u0430\u0431\u043e\u0440 \u043e\u0442 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 &#8211; \u0434\u0443\u043c\u0438\u0442\u0435 \u0438\u043b\u0438 \u0444\u0440\u0430\u0437\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0442 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0412\u0438. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u0441 \u0434\u0443\u043c\u0438\u0442\u0435 \u0438\u043b\u0438 \u0444\u0440\u0430\u0437\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0442\u0435 \u0438\u0437\u0431\u0440\u0430\u043b\u0438, \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438\u0442\u0435 \u0412\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0434\u043e \u0438\u043b\u0438 \u043d\u0430\u0434 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1cd60a879bca63488 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_1cd60a879bca63488\"><a aria-expanded=\"false\" aria-controls=\"1cd60a879bca63488\" role=\"button\" data-toggle=\"collapse\" data-target=\"#1cd60a879bca63488\" href=\"#1cd60a879bca63488\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u0430\u043a\u0432\u043e \u0435 Google Display Network?<\/span><\/a><\/h4><\/div><div id=\"1cd60a879bca63488\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1cd60a879bca63488\"><div class=\"panel-body toggle-content fusion-clearfix\">Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u0441\u044a\u0432\u043a\u0443\u043f\u043d\u043e\u0441\u0442 \u043e\u0442 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043a\u0430\u0442\u043e Gmail \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430\u0434 1,2 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430, Blogger, YouTube \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430\u0434 1,3 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u043a\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 (\u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f), \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043e\u0442 AdWords.<br \/>\nDisplay \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u0445\u043e\u0440\u0430, \u0434\u043e\u043a\u0430\u0442\u043e \u0441\u044a\u0440\u0444\u0438\u0440\u0430\u0442 \u0432 \u043b\u044e\u0431\u0438\u043c\u0438\u0442\u0435 \u0441\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u043d\u0430 \u043f\u0440\u0438\u044f\u0442\u0435\u043b \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f \u0432 YouTube, \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0432\u0430\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0430 \u0441\u0438 \u0432 Gmail \u0438\u043b\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-edbf4f887eab4b571 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_edbf4f887eab4b571\"><a aria-expanded=\"false\" aria-controls=\"edbf4f887eab4b571\" role=\"button\" data-toggle=\"collapse\" data-target=\"#edbf4f887eab4b571\" href=\"#edbf4f887eab4b571\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u044a\u0434\u0435 \u043c\u043e\u0433\u0430 \u0434\u0430 \u0432\u0438\u0434\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438, \u0430\u043a\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043c \u0441 Google Ads (Adwords)?<\/span><\/a><\/h4><\/div><div id=\"edbf4f887eab4b571\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_edbf4f887eab4b571\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u041a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0441 Google Ads (AdWords), \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0412\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0435\u0441\u0442\u0430 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442 \u043e\u0442 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438, \u043d\u0430 \u043a\u043e\u0439 \u0440\u0435\u0448\u0430\u0432\u0430\u0442\u0435 \u0434\u0430 \u0433\u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435, \u043a\u0430\u043a\u0442\u043e \u0438 \u0442\u0438\u043f\u043e\u0432\u0435\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442\u0435.<\/p>\n<p><strong>\u041d\u0430 Google Search \u0438 \u0434\u0440\u0443\u0433\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435<\/strong><br \/>\n\u0420\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0412\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google (Google Search, Google Play, Google \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435 \u0438 Google \u041a\u0430\u0440\u0442\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u041a\u0430\u0440\u0442\u0438), \u043a\u043e\u0433\u0430\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0438\u044f \u043e\u0442 \u0432\u0430\u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430.<\/p>\n<p><strong>\u041d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u043a\u043e\u0438\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0412\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u0432\u0430\u0442<\/strong><br \/>\n\u041c\u043e\u0436\u0435\u0442\u0435 \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438 \u043d\u0430 \u0445\u043e\u0440\u0430, \u0434\u043e\u043a\u0430\u0442\u043e \u0441\u044a\u0440\u0444\u0438\u0440\u0430\u0442 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0447\u0440\u0435\u0437 Google Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430.<\/p>\n<p><strong>\u041d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/strong><br \/>\n\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438 \u043d\u0430 \u0445\u043e\u0440\u0430, \u0434\u043e\u043a\u0430\u0442\u043e \u0442\u044a\u0440\u0441\u044f\u0442 \u0438\u043b\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u0432\u0430\u0442 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0432 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435:<br \/>\n\u0422\u0435\u043a\u0441\u0442\u043e\u0432\u0438\u0442\u0435 \u0412\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442, \u043a\u043e\u0433\u0430\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0442\u044a\u0440\u0441\u044f\u0442 \u0432 Google \u0438\u043b\u0438 \u0441\u044a\u0440\u0444\u0438\u0440\u0430\u0442 \u0432 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043d\u0430 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google \u043e\u0442 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u0441\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u0442\u0430\u0431\u043b\u0435\u0442\u0438.<br \/>\n\u0412\u0430\u0448\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0441\u0447\u0438\u0442\u0430\u0442 \u0437\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google.<\/p>\n<p><strong>\u041d\u0430 \u0438\u0437\u0431\u0440\u0430\u043d\u0438 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0435\u0437\u0438\u0446\u0438<\/strong><br \/>\n\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0432 \u043a\u043e\u0438 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 \/ \u0433\u0440\u0430\u0434\u043e\u0432\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u0430 \u0438\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043e \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0441 \u043e\u043f\u0446\u0438\u0438 \u0437\u0430 \u0440\u0430\u0434\u0438\u0443\u0441.<\/p>\n<p>\u0417\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u044a\u0449\u043e \u0434\u0430 \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0441\u0438 \u043a\u044a\u043c \u0435\u0437\u0438\u0446\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0442\u0435 \u0433\u043e\u0432\u043e\u0440\u044f\u0442. \u0418 \u0430\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0412\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043d\u0430 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0435\u0437\u0438\u043a\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043e\u0442\u0434\u0435\u043b\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u043e\u0442 \u0442\u0435\u0437\u0438 \u0435\u0437\u0438\u0446\u0438.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-914cbd5a72dd8da3b fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_914cbd5a72dd8da3b\"><a aria-expanded=\"false\" aria-controls=\"914cbd5a72dd8da3b\" role=\"button\" data-toggle=\"collapse\" data-target=\"#914cbd5a72dd8da3b\" href=\"#914cbd5a72dd8da3b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u0430\u043a\u0432\u043e \u0435 PPC \u0440\u0435\u043a\u043b\u0430\u043c\u0430?<\/span><\/a><\/h4><\/div><div id=\"914cbd5a72dd8da3b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_914cbd5a72dd8da3b\"><div class=\"panel-body toggle-content fusion-clearfix\">Pay-Per-Click, \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u0441\u044a\u0449\u043e \u043a\u0430\u0442\u043e PPC, \u0435 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043f\u0440\u0438 \u043a\u043e\u0439\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u043b\u0430\u0449\u0430\u0442 \u0442\u0430\u043a\u0441\u0430 \u0432\u0441\u0435\u043a\u0438 \u043f\u044a\u0442, \u043a\u043e\u0433\u0430\u0442\u043e \u043d\u044f\u043a\u043e\u0439 \u043a\u043b\u0438\u043a\u043d\u0435 \u0432\u044a\u0440\u0445\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0438\u043c.<br \/>\n\u041f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u0442\u043e\u0432\u0430 \u0435 \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0430\u043b\u0435\u043d \u0442\u0440\u0430\u0444\u0438\u043a \u043a\u044a\u043c \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438.<br \/>\n\u041f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e\u0442\u043e \u0435, \u0447\u0435 \u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 PPC \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0438, \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3b1d20a4dea5dafc6 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3b1d20a4dea5dafc6\"><a aria-expanded=\"false\" aria-controls=\"3b1d20a4dea5dafc6\" role=\"button\" data-toggle=\"collapse\" data-target=\"#3b1d20a4dea5dafc6\" href=\"#3b1d20a4dea5dafc6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u0417\u0430\u0449\u043e \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0435 \u043e\u0442 Google Ads (AdWords) \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442?<\/span><\/a><\/h4><\/div><div id=\"3b1d20a4dea5dafc6\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3b1d20a4dea5dafc6\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>\u041a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 Google Ads (AdWords) \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442?<\/strong><br \/>\n\u041b\u0438\u0446\u0435, \u043a\u043e\u0435\u0442\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0435 \u043f\u043e\u043b\u043e\u0436\u0438\u043b\u043e \u0438\u0437\u043f\u0438\u0442\u0438\u0442\u0435 \u0437\u0430 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0438 \u0437\u0430 Ads (Adwords) \u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u043b\u043e \u043e\u043f\u0438\u0442 \u0432 Google Ads (Adwords).<br \/>\n\u0417\u0430 \u0432\u0441\u0435\u043a\u0438 \u0438\u0437\u043f\u0438\u0442 \u043b\u0438\u0446\u0435\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442 \u0441 \u0432\u0430\u043b\u0438\u0434\u043d\u043e\u0441\u0442 \u043e\u0442 1 \u0433\u043e\u0434\u0438\u043d\u0430. \u0412\u0441\u044f\u043a\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0438\u0437\u043f\u0438\u0442\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0432\u0437\u0435\u0442\u0438 \u043e\u0442\u043d\u043e\u0432\u043e, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0438\u0442\u0435 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e\u0434\u043d\u043e\u0432\u0435\u043d\u0438.<\/p>\n<p>\u0414\u043e\u0431\u0440\u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Google Ads (Adwords) \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043e\u0433\u0440\u043e\u043c\u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0437\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0412\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430, \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0418 \u043d\u0430\u0439-\u0432\u0430\u0436\u043d\u043e\u0442\u043e \u0449\u0435 \u0412\u0438 \u0434\u043e\u043d\u0435\u0441\u0435 \u043f\u0435\u0447\u0430\u043b\u0431\u0430.<br \/>\n\u0412\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0437\u0430\u0449\u043e \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0430\u043a\u043e \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043f\u0435\u0447\u0430\u043b\u0431\u0430.<br \/>\n\u041f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u0432\u0441\u0435\u043a\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Google Ads (AdWords) \u0438 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435 (\u0432 \u043a\u0440\u0430\u0439\u043d\u0430 \u0441\u043c\u0435\u0442\u043a\u0430, \u0430\u043a\u043e \u0432\u0441\u0438\u0447\u043a\u043e \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0435 \u041e\u041a) \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0441\u0432\u043e\u044f\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google.<br \/>\n\u041d\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0438\u043c\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e:<br \/>\n\u041a\u043e\u043b\u043a\u043e \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0412\u0438 \u0449\u0435 \u0412\u0438 \u0441\u0442\u0440\u0443\u0432\u0430 \u0434\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Google Ads (AdWords), \u043d\u0435 \u0431\u0438 \u043b\u0438 \u0431\u0438\u043b\u043e \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \/ \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0441\u0438?<br \/>\n\u0412\u0438\u043d\u0430\u0433\u0438 \u0438\u043c\u0430 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0430\u0442\u043e \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430\u0434 \u0412\u0430\u0441.<br \/>\n\u041d\u0435 \u0435 \u043b\u0438 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 Ads (AdWords) \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442 \u043e\u0442 \u0434\u0430 \u0412\u0438 \u0441\u043f\u0435\u0441\u0442\u0438 \u043f\u0430\u0440\u0438\u0442\u0435 \u0438 \u0432\u0440\u0435\u043c\u0435\u0442\u043e, \u043a\u043e\u0435\u0442\u043e \u0449\u0435 \u043f\u043e\u0445\u0430\u0440\u0447\u0438\u0442\u0435?<br \/>\nAds (AdWords) \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0435 \u043b\u0438\u0446\u0435, \u0447\u0438\u044f\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442 \u0432 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0442\u043e\u0439 \u043f\u0440\u0430\u0432\u0438 \u0438 \u0440\u0435\u0434\u043e\u0432\u043d\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u0438 \u043e\u0442\u043d\u043e\u0441\u043d\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads (Adwords), \u043a\u0430\u043a \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:27px;margin-bottom:27px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:27;line-height:1.13;\">\u041f\u043e\u043b\u0437\u0438 \u043e\u0442 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (AdWords)<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:9px;margin-bottom:9px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#d1d1d1;--awb-border-color:#f7f7f7;--awb-background-color:#eaeaea;--awb-divider-color:rgba(255,255,255,.2);--awb-divider-hover-color:rgba(255,255,255,.2);--awb-icon-color:#ffffff;--awb-title-color:#017e9e;--awb-content-color:#020202;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#8dadb5;--awb-title-font-family:&quot;Yantramanav&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:18px;--awb-title-letter-spacing:0px;--awb-title-line-height:1.08;--awb-content-font-family:&quot;Yantramanav&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-20019-2\"><div class=\"fusion-panel panel-default panel-7d56c50236aea6a5b fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_7d56c50236aea6a5b\"><a aria-expanded=\"false\" aria-controls=\"7d56c50236aea6a5b\" role=\"button\" data-toggle=\"collapse\" data-target=\"#7d56c50236aea6a5b\" href=\"#7d56c50236aea6a5b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u0418\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u0433\u044a\u0432\u043a\u0430\u0432\u043e\u0441\u0442<\/span><\/a><\/h4><\/div><div id=\"7d56c50236aea6a5b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7d56c50236aea6a5b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0415\u0434\u043d\u043e \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430 \u043d\u0430 Google Ads (Adwords) \u043d\u0430\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 (\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f, \u0441\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0432\u0435\u0441\u0442\u043d\u0438\u0446\u0438) \u0435, \u0447\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<br \/>\n\u0417\u043d\u0430\u0435\u0439\u043a\u0438 \u043a\u0430\u043a\u0432\u043e \u0440\u0430\u0431\u043e\u0442\u0438 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0446\u0435\u043b\u0438 \u0435 \u043a\u043b\u044e\u0447\u044a\u0442 \u043a\u044a\u043c \u0443\u0441\u043f\u0435\u0445\u0430.<\/p>\n<p><strong> \u041a\u043e\u0433\u0430\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0438 \u0432 Google Ads (Adwords), \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0441: <\/strong><br \/>\n\u00b7 \u041f\u043e\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0412\u0438 \u0432 Google \u0422\u044a\u0440\u0441\u0435\u043d\u0435, YouTube, Gmail, Google Play, \u041c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, 2 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 + \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u043a\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0438 \u0434\u0440 .;<br \/>\n\u00b7 \u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438;<br \/>\n\u00b7 \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 (\u0442\u0435\u043a\u0441\u0442, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435);<br \/>\n\u00b7 \u0420\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435<br \/>\n\u00b7 \u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 &#8211; \u0421\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441\u0435 \u043e\u0442\u043d\u043e\u0432\u043e \u0441 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0441\u0438<br \/>\n\u00b7 \u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438 \u0434\u0430\u043d\u043d\u0438 (\u0432\u044a\u0437\u0440\u0430\u0441\u0442, \u043f\u043e\u043b, \u0434\u043e\u0445\u043e\u0434\u0438 \u043d\u0430 \u0434\u043e\u043c\u0430\u043a\u0438\u043d\u0441\u0442\u0432\u0430\u0442\u0430);<br \/>\n\u00b7 \u041c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435;<br \/>\n\u00b7 \u0413\u0440\u0430\u0444\u0438\u043a &#8211; \u0412\u0440\u0435\u043c\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0432\u0438\u0436\u0434\u0430\u0442;<br \/>\n\u00b7 \u0423\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 &#8211; \u043d\u0430 \u043a\u043e\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 (\u043a\u043e\u043c\u043f\u044e\u0442\u0440\u0438, \u0442\u0430\u0431\u043b\u0435\u0442\u0438, \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0438) \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435;<br \/>\n\u00b7 \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435;<br \/>\n\u00b7 \u0415\u0437\u0438\u043a<br \/>\n\u00b7 \u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430<\/p>\n<p><strong> \u0412\u0441\u044f\u043a\u0430 \u043e\u0442 \u0433\u043e\u0440\u0435\u043f\u043e\u0441\u043e\u0447\u0435\u043d\u0438\u0442\u0435 \u043e\u043f\u0446\u0438\u0438 \u0449\u0435 \u0412\u0438 \u0434\u0430\u0434\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043a\u0430\u043a \u0434\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0441\u0438 \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435 (ROI). <\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-78d79c641b50264ae fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_78d79c641b50264ae\"><a aria-expanded=\"false\" aria-controls=\"78d79c641b50264ae\" role=\"button\" data-toggle=\"collapse\" data-target=\"#78d79c641b50264ae\" href=\"#78d79c641b50264ae\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041f\u043e-\u0431\u044a\u0440\u0437\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441\u044a\u0441 SEO<\/span><\/a><\/h4><\/div><div id=\"78d79c641b50264ae\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_78d79c641b50264ae\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0415\u0434\u043d\u043e \u043e\u0442 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e SEO \u0438\u043c\u0430 \u043d\u0430\u0434 Google Ads (Adwords) \u0435, \u0447\u0435 \u0430\u043a\u043e \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 SEO, \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438 \u0432 Google \u0422\u043e\u043f \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u0438 \u0442\u044a\u0440\u0441\u0435\u043d\u0438\u044f \u0449\u0435 \u0431\u044a\u0434\u0435 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u0435\u043d.<br \/>\n\u0417\u0430 \u0441\u044a\u0436\u0430\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u0432\u0430 \u0435 \u0442\u0440\u0443\u0434\u0435\u043d \u0438 \u0434\u044a\u043b\u044a\u0433 \u043f\u0440\u043e\u0446\u0435\u0441 \u0438 \u0444\u0438\u0440\u043c\u0430\u0442\u0430 \u0412\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0435 \u043e\u0446\u0435\u043b\u0435\u0435.<br \/>\n\u0422\u0430\u043a\u0430 \u0447\u0435 \u043a\u043b\u044e\u0447\u044a\u0442 \u0442\u0443\u043a \u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Google Ads (Adwords) \u0438 \u0434\u0430 \u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 \u043f\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u0434\u043e\u0431\u0440\u0430 \u0432\u044a\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u0442\u0430 (ROI &#8211; Return On Investment). \u041c\u0435\u0436\u0434\u0443\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 SEO.<br \/>\n\u0417\u0430 \u0441\u044a\u0436\u0430\u043b\u0435\u043d\u0438\u0435, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043c\u043d\u043e\u0433\u043e \u0442\u0440\u0443\u0434\u043d\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0434\u0430 \u0441\u0435 \u0438\u0437\u043c\u0435\u0440\u044f\u0442 \u0412\u0430\u0448\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0432 SEO \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0442\u043e\u0447\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430 \u0438\u043b\u0438 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430 \u0432\u0430\u0448\u0435\u0442\u043e \u043a\u043b\u0430\u0441\u0438\u0440\u0430\u043d\u0435.<br \/>\n\u041e\u0433\u0440\u043e\u043c\u0435\u043d \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u044a\u043a \u043d\u0430 SEO \u0435, \u0447\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0442\u043d\u0435\u043c\u0435 \u043c\u0435\u0441\u0435\u0446\u0438 \u043f\u0440\u0435\u0434\u0438 \u0441\u0430\u0439\u0442\u044a\u0442 \u0412\u0438 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0436\u0435 \u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 Google \u0437\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u0442\u044a\u0440\u0441\u0435\u043d\u0435.<br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0432 Google Ads (Adwords) \u0441\u0442\u0430\u0432\u0430\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u0441\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0431\u044a\u0434\u0430\u0442 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438 \u043e\u0442 Google, \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0412\u0438 \u0449\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438 \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043d\u0435\u0437\u0430\u0431\u0430\u0432\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u043a\u0430\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438, \u0437\u0430\u044f\u0432\u043a\u0438 \u0437\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u044f\u0440\u0438 \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0430, \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0438\u044f \u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<br \/>\n\u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043f\u043e\u0441\u0442\u044a\u043f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u043e\u0445\u043e\u0434\u0438, \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u043e\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0441\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438, \u0442\u0430\u043a\u0430 \u0447\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043a\u043e\u0440\u0438\u0433\u0438\u0440\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 SEO \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p><strong> \u0415\u0442\u043e \u043d\u044f\u043a\u043e\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438, \u043f\u0440\u0438 \u043a\u043e\u0438\u0442\u043e Google Ads (Adwords) \u0435 \u0441\u0438\u043b\u043d\u043e \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u0435\u0434 SEO (\u043f\u0440\u0438 \u043d\u044f\u043a\u043e\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 SEO \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430): <\/strong><br \/>\n\u00b7 \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u0435 \u0441\u043f\u0435\u0448\u043d\u0430 \u043f\u043e\u043c\u043e\u0449 (\u043a\u0430\u0442\u043e \u043b\u0438\u043d\u0435\u0439\u043a\u0430)<br \/>\n\u00b7 \u0418\u043c\u0430\u0442\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0438\u0437\u0442\u0438\u0447\u0430\u0442 \u0434\u043d\u0435\u0441 \u0438\u043b\u0438 \u0443\u0442\u0440\u0435 \u0438\u043b\u0438 \u0434\u043e\u0440\u0438 \u0442\u0430\u0437\u0438 \u0441\u0435\u0434\u043c\u0438\u0446\u0430<br \/>\n\u00b7 \u0418\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<br \/>\n\u00b7 \u0418\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0432 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google<br \/>\n\u00b7 \u0418\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u0435 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \/ \u0443\u0441\u043b\u0443\u0433\u0438 \u043d\u0430 \u0445\u043e\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u0441\u0435 \u0442\u044a\u0440\u0441\u044f\u0442 \u0432 Google Search<br \/>\n\u00b7 \u0418\u0441\u043a\u0430\u0442\u0435 \u0431\u044a\u0440\u0437\u043e \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0441\u0438<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fe4613d55e084066a fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_fe4613d55e084066a\"><a aria-expanded=\"false\" aria-controls=\"fe4613d55e084066a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#fe4613d55e084066a\" href=\"#fe4613d55e084066a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041f\u043e\u0432\u0435\u0447\u0435 \u041e\u043f\u0446\u0438\u0438 \u043e\u0442 SEO<\/span><\/a><\/h4><\/div><div id=\"fe4613d55e084066a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fe4613d55e084066a\"><div class=\"panel-body toggle-content fusion-clearfix\">\u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 SEO (Google Organic Search) \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0430 \u0441 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 Google Ads (Adwords) (Google Paid Results), \u0442\u044f \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0430 \u0441 \u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043e\u043f\u0446\u0438\u0438 \u043d\u0430 Google Ads (Adwords) \u043a\u0430\u0442\u043e Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 (YouTube, Gmail, Google Play, 2 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u043a\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0420\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f), \u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0420\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 (\u043d\u043e\u043c\u0435\u0440\u0430 \u0437\u0430 \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0438\u044f, \u0438\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0442.\u043d.) \u0438 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043e\u043f\u0446\u0438\u0438, \u0441\u043f\u043e\u043c\u0435\u043d\u0430\u0442\u0438 \u0432 &#8222;\u0418\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u0433\u044a\u0432\u043a\u0430\u0432\u043e\u0441\u0442&#8220;.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0cd3a042ffe569448 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0cd3a042ffe569448\"><a aria-expanded=\"false\" aria-controls=\"0cd3a042ffe569448\" role=\"button\" data-toggle=\"collapse\" data-target=\"#0cd3a042ffe569448\" href=\"#0cd3a042ffe569448\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u0442\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0431\u044a\u0440\u0437\u043e \u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e<\/span><\/a><\/h4><\/div><div id=\"0cd3a042ffe569448\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0cd3a042ffe569448\"><div class=\"panel-body toggle-content fusion-clearfix\">Google Ads (Adwords) \u0435 \u043c\u043d\u043e\u0433\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0440\u0430\u0437\u043a\u0430\u0436\u0435\u0442\u0435 \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0412\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442 \u0434\u043e \u043d\u0430\u0434 1 \u043c\u0438\u043b\u0438\u0430\u0440\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438.<br \/>\n\u0420\u0430\u0437\u0431\u0438\u0440\u0430 \u0441\u0435, \u0430\u043a\u043e \u0438\u043c\u0430\u0442\u0435 \u043c\u0430\u043b\u044a\u043a \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0435 \u043e\u0442 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0412\u0438, \u0434\u0430 \u0440\u0435\u0447\u0435\u043c \u0441\u0430\u043c\u043e \u0432\u044a\u0432 \u0412\u0430\u0448\u0438\u044f \u0433\u0440\u0430\u0434 \u0438\u043b\u0438 \u0432\u044a\u0432 \u0412\u0430\u0448\u0438\u044f \u043e\u043a\u0440\u044a\u0433, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0444\u0438\u043b\u0442\u0440\u0438\u0442\u0435 \u043d\u0430 Adwords, \u0437\u0430 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0442\u043e\u0432\u0430.<br \/>\n\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0441\u044a\u0449\u043e \u0435 \u0434\u043e\u0431\u0440\u0435 \u0437\u0430 SEO, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0412\u0430\u0448\u0438\u044f\u0442 \u0440\u0430\u043d\u0433 \u0437\u0430\u0432\u0438\u0441\u0438 \u0438 \u043e\u0442 \u0431\u0440\u043e\u044f \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0438\u044f\u0442\u0430 \u0437\u0430 \u0412\u0430\u0441 \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u0412\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8e603ca13651d90cb fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8e603ca13651d90cb\"><a aria-expanded=\"false\" aria-controls=\"8e603ca13651d90cb\" role=\"button\" data-toggle=\"collapse\" data-target=\"#8e603ca13651d90cb\" href=\"#8e603ca13651d90cb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041f\u043e\u0431\u0435\u0434\u0435\u0442\u0435 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0421\u0438<\/span><\/a><\/h4><\/div><div id=\"8e603ca13651d90cb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8e603ca13651d90cb\"><div class=\"panel-body toggle-content fusion-clearfix\">\u0410\u043a\u043e \u0441\u0435 \u0447\u0443\u0434\u0438\u0442\u0435 \u0437\u0430\u0449\u043e \u0412\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0438\u043c\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438, \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u0430. \u041b\u0435\u0441\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u0432\u0438\u0434\u0438 \u0434\u0430\u043b\u0438 \u0442\u043e\u0439 \/ \u0442\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430 \u0432 Google Ads (Adwords) \u0438\u043b\u0438 \u043f\u0440\u0430\u0432\u0438 SEO.<br \/>\n\u0418 \u0442\u043e\u0433\u0430\u0432\u0430 \u0446\u0435\u043b\u0442\u0430 \u0412\u0438 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0434\u0430 \u0433\u043e \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435 \u0438 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043d\u0430\u0439-\u043c\u0430\u043b\u043a\u043e \u0431\u044a\u0434\u0435\u0449\u0438\u0442\u0435 \u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0438.<br \/>\n\u041f\u043e\u043d\u044f\u043a\u043e\u0433\u0430 \u043f\u044a\u0440\u0432\u0438\u044f\u0442, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0438 \u043e\u0431\u0430\u0436\u0434\u0430\u043d\u0435 \u0441 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435\u043d \u043a\u043b\u0438\u0435\u043d\u0442, \u0435 \u0442\u043e\u0437\u0438 \u043a\u043e\u0439\u0442\u043e \u0433\u043e \u043f\u0440\u0430\u0432\u0438 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442. \u0418 \u0432\u0438\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u0430\u043c\u043e \u043a\u0430\u043a\u0432\u0430 \u0435 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0412\u0438 \u0432 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u0435\u043d \u043f\u043b\u0430\u043d.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f334f15228d1ed01b fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f334f15228d1ed01b\"><a aria-expanded=\"false\" aria-controls=\"f334f15228d1ed01b\" role=\"button\" data-toggle=\"collapse\" data-target=\"#f334f15228d1ed01b\" href=\"#f334f15228d1ed01b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041d\u0430\u0441\u043e\u0447\u0435\u043d\u043e\u0441\u0442 \u043a\u044a\u043c \u041f\u0440\u0430\u0432\u0438\u043b\u043d\u0438\u0442\u0435 \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438<\/span><\/a><\/h4><\/div><div id=\"f334f15228d1ed01b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f334f15228d1ed01b\"><div class=\"panel-body toggle-content fusion-clearfix\">\u0421 Google Ads (Adwords) \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442\u0435 \u0440\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0438 \u0444\u0438\u043b\u0442\u0440\u0438, \u0437\u0430 \u0434\u0430 \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u043a\u044a\u043c \u0442\u043e\u0447\u043d\u0438\u0442\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438, \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0435.<br \/>\n\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0444\u0438\u043b\u0442\u0440\u0438\u0440\u0430\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043f\u043e \u043c\u0435\u0441\u0442\u043e\u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u0438\u043c (\u0434\u044a\u0440\u0436\u0430\u0432\u0430, \u0433\u0440\u0430\u0434, \u0434\u043e\u0440\u0438 \u043e\u0442 \u0440\u0430\u0434\u0438\u0443\u0441 \u0434\u043e \u0432\u0430\u0448\u0438\u044f \u043e\u0444\u0438\u0441), \u043f\u043e\u043b, \u0432\u044a\u0437\u0440\u0430\u0441\u0442, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0438 \u0434\u0440.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7dec15fa495430209 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_7dec15fa495430209\"><a aria-expanded=\"false\" aria-controls=\"7dec15fa495430209\" role=\"button\" data-toggle=\"collapse\" data-target=\"#7dec15fa495430209\" href=\"#7dec15fa495430209\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u0420\u0435\u043d\u0442\u0430\u0431\u0438\u043b\u043d\u043e\u0441\u0442<\/span><\/a><\/h4><\/div><div id=\"7dec15fa495430209\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7dec15fa495430209\"><div class=\"panel-body toggle-content fusion-clearfix\">\u041a\u043e\u0433\u0430\u0442\u043e \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u0434\u0435\u043d \u0412\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u0449\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u043e\u043b\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043b\u0430\u0442\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043d\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442.<br \/>\n\u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0438 \u0432 Google Ads (Adwords), \u0442\u0430\u043a\u0430 \u0447\u0435 \u0432\u0438\u043d\u0430\u0433\u0438 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u043f\u0435\u0447\u0430\u043b\u0431\u0430.<br \/>\n\u0421\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0438\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0447\u0435 \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438\u043c\u0430\u0442 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 (CLTV &#8211; Customer LifeTime Value).<br \/>\n\u0422\u0430\u043a\u0430 \u0447\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u0445\u0430\u0440\u0447\u0438\u0442\u0435 100 \u043b\u0432., \u0437\u0430 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0435\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442, \u043d\u043e \u0442\u043e\u0437\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u0434\u043e\u043d\u0435\u0441\u0435 5000 \u043b\u0432. \u0437\u0430 \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438\u0442\u0435 5 \u0433\u043e\u0434\u0438\u043d\u0438 (\u0442\u043e\u0432\u0430 \u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u043e \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430).<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-82ae2bd8303f572e7 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_82ae2bd8303f572e7\"><a aria-expanded=\"false\" aria-controls=\"82ae2bd8303f572e7\" role=\"button\" data-toggle=\"collapse\" data-target=\"#82ae2bd8303f572e7\" href=\"#82ae2bd8303f572e7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0430\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0441\u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438<\/span><\/a><\/h4><\/div><div id=\"82ae2bd8303f572e7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_82ae2bd8303f572e7\"><div class=\"panel-body toggle-content fusion-clearfix\">\u041c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0441\u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438, \u043a\u0430\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u043d\u0430 \u043f\u0430\u0443\u0437\u0430 \u0438\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b072007d9505f31bb fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b072007d9505f31bb\"><a aria-expanded=\"false\" aria-controls=\"b072007d9505f31bb\" role=\"button\" data-toggle=\"collapse\" data-target=\"#b072007d9505f31bb\" href=\"#b072007d9505f31bb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u0421\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441\u0435 \u043e\u0442\u043d\u043e\u0432\u043e \u0441 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0441\u0438<\/span><\/a><\/h4><\/div><div id=\"b072007d9505f31bb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b072007d9505f31bb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0415\u0434\u043d\u0430 \u043e\u0442 \u043d\u0430\u0439-\u043f\u0435\u0447\u0435\u043b\u0438\u0432\u0448\u0438\u0442\u0435 \u043f\u043e\u043b\u0437\u0438 \u043e\u0442 Google Ads (Adwords) \u0435, \u0447\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438.<br \/>\n\u041d\u044f\u043a\u043e\u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u044a\u0440\u0444\u0438\u0440\u0430\u0442 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u0441\u043a\u0430\u0447\u0430\u0442 \u043e\u0442 \u0441\u0430\u0439\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442. \u0422\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043f\u043e\u0441\u0435\u0449\u0430\u0432\u0430\u0442 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438 \u0447\u0440\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043d\u0430\u043b\u0438, \u0434\u0430 \u043f\u0440\u0435\u0433\u043b\u0435\u0436\u0434\u0430\u0442 \u043c\u0430\u043b\u043a\u043e, \u0434\u0430 \u0434\u043e\u0431\u0430\u0432\u044f\u0442 \u043d\u044f\u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0432 \u043a\u043e\u0448\u043d\u0438\u0446\u0430\u0442\u0430 \u0438 \u0441\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0434\u0430 \u043d\u0430\u043f\u0443\u0441\u043d\u0430\u0442 \u0438 \u0434\u0430 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0442 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0440\u043d\u0430\u0442 \u0438 \u0434\u0430 \u043f\u043b\u0430\u0442\u044f\u0442.<br \/>\n\u041d\u0435 \u0431\u0438\u0432\u0430 \u0434\u0430 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0430\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u043d\u044f\u043a\u043e\u0438 \u043e\u0442 \u0442\u044f\u0445 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u0440\u0435\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438.<br \/>\n\u0421 \u0444\u0443\u043d\u043a\u0446\u0438\u0438\u0442\u0435 \u0437\u0430 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 Google Ads (Adwords) \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043a\u043e\u0448\u043d\u0446\u0430\u0442\u0430 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0412\u0438 \u0438 \u0434\u0430 \u0438\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u043d\u0435\u0449\u043e.<br \/>\n<strong> \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u0432\u044a\u0440\u0448\u0432\u0430\u0442\u0435 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u0438 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google (YouTube, Gmail, 2 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u043a\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435). <\/strong><\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<br \/>\n\u0410\u043d\u043d\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u0443\u0435\u0431 \u0441\u0430\u0439\u0442\u0430 \u0412\u0438, \u0445\u0430\u0440\u0435\u0441\u0432\u0430 \u043d\u044f\u043a\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0433\u0438 \u0434\u043e\u0431\u0430\u0432\u044f \u0432 \u043a\u043e\u0448\u043d\u0438\u0446\u0430\u0442\u0430. \u041d\u043e \u0438\u0437\u0432\u0435\u0434\u043d\u044a\u0436 \u0438 \u0441\u0435 \u043e\u0431\u0430\u0436\u0434\u0430 \u043d\u044f\u043a\u043e\u0439 \u0438 \u0442\u044f \u0437\u0430\u0431\u0440\u0430\u0432\u044f \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435.<br \/>\n\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u0442\u0435 \u0441 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 Display \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u043d\u0430 Google, \u0437\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0437\u0430\u0432\u044a\u0440\u0448\u0438 \u043f\u043e\u0440\u044a\u0447\u043a\u0430\u0442\u0430 \u0441\u0438 \u0438\u043b\u0438 \u0434\u0430 \u0438 \u0434\u0430\u0434\u0435\u0442\u0435 \u043d\u044f\u043a\u0430\u043a\u0432\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430, \u0430\u043a\u043e \u0437\u0430\u043f\u043b\u0430\u0442\u0438 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d \u043f\u0435\u0440\u0438\u043e\u0434 \u043e\u0442 \u0432\u0440\u0435\u043c\u0435.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:27px;margin-bottom:27px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:66px;--awb-padding-bottom:36px;--awb-margin-top:36px;--awb-margin-bottom:36px;--awb-background-color:#d6d6d6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h2 style=\"text-align: center;\">\u041f\u043e\u0438\u0441\u043a\u0430\u0439\u0442\u0435 \u041e\u0444\u0435\u0440\u0442\u0430<\/h2>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:12px;margin-bottom:12px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><div id=\"quform-8fc3e6\" class=\"quform quform-18 quform-support-page-caching\"><form id=\"quform-form-8fc3e6\" class=\"quform-form quform-form-18\" action=\"\/bg\/wp-json\/wp\/v2\/pages\/20019#quform-8fc3e6\" method=\"post\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-options=\"{&quot;id&quot;:18,&quot;uniqueId&quot;:&quot;8fc3e6&quot;,&quot;theme&quot;:&quot;&quot;,&quot;ajax&quot;:true,&quot;logic&quot;:{&quot;logic&quot;:[],&quot;dependents&quot;:[],&quot;elementIds&quot;:[],&quot;dependentElementIds&quot;:[],&quot;animate&quot;:true},&quot;currentPageId&quot;:15,&quot;errorsIcon&quot;:&quot;&quot;,&quot;updateFancybox&quot;:true,&quot;hasPages&quot;:false,&quot;pages&quot;:[15],&quot;pageProgressType&quot;:&quot;numbers&quot;,&quot;tooltipsEnabled&quot;:true,&quot;tooltipClasses&quot;:&quot;qtip-plain qtip-shadow&quot;,&quot;tooltipMy&quot;:&quot;left center&quot;,&quot;tooltipAt&quot;:&quot;right center&quot;,&quot;isRtl&quot;:false,&quot;scrollOffset&quot;:-50,&quot;scrollSpeed&quot;:800}\"><button class=\"quform-default-submit\" name=\"quform_submit\" type=\"submit\" value=\"submit\" aria-hidden=\"true\" tabindex=\"-1\"><\/button><div class=\"quform-form-inner quform-form-inner-18\"><input type=\"hidden\" name=\"quform_form_id\" value=\"18\" \/><input type=\"hidden\" name=\"quform_form_uid\" value=\"8fc3e6\" \/><input type=\"hidden\" name=\"quform_count\" value=\"1\" \/><input type=\"hidden\" name=\"form_url\" value=\"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/pages\/20019\" \/><input type=\"hidden\" name=\"referring_url\" value=\"\" \/><input type=\"hidden\" name=\"post_id\" value=\"\" \/><input type=\"hidden\" name=\"post_title\" value=\"\" \/><input type=\"hidden\" name=\"quform_current_page_id\" value=\"15\" \/><input type=\"hidden\" name=\"quform_loaded\" value=\"1777495525|b4658b8fdb644db86466e6274936f987\" \/><input type=\"hidden\" name=\"quform_csrf_token\" value=\"DSWLeV3tdbyRm4GiaiCaJvsGOsMOBWXnLB48KGg3\" \/><div class=\"quform-elements quform-elements-18 quform-cf quform-responsive-elements-phone-landscape\"><div class=\"quform-element quform-element-page quform-page-15 quform-page-18_15 quform-cf quform-group-style-plain quform-first-page quform-last-page quform-current-page\"><div class=\"quform-child-elements\"><div class=\"quform-element quform-element-textarea quform-element-18_111373 quform-sr-only quform-cf\" style=\"clip: rect(1px, 1px, 1px, 1px); clip-path: inset(50%); position: absolute !important; height: 1px; width: 1px; overflow: hidden;\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_111373\"><label class=\"quform-label-text\" for=\"quform_18_111373_8fc3e6\">Email<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-18_111373\"><textarea id=\"quform_18_111373_8fc3e6\" name=\"quform_18_111373\" class=\"quform-field quform-field-textarea quform-field-18_111373\" tabindex=\"-1\" autocomplete=\"new-password\"><\/textarea><\/div><\/div><\/div><div class=\"quform-element quform-element-group quform-element-18_13 quform-cf quform-group-style-plain\"><div class=\"quform-spacer\"><div class=\"quform-child-elements\"><div class=\"quform-element quform-element-row quform-element-row-18_16 quform-3-columns quform-element-row-size-fixed quform-responsive-columns-phone-landscape\"><div class=\"quform-element quform-element-column quform-element-18_17\"><div class=\"quform-element quform-element-text quform-element-18_1 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_1\"><label class=\"quform-label-text\" for=\"quform_18_1_8fc3e6\">\u0418\u043c\u0435<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-18_1\"><div class=\"quform-input quform-input-text quform-input-18_1 quform-cf\"><input type=\"text\" id=\"quform_18_1_8fc3e6\" name=\"quform_18_1\" class=\"quform-field quform-field-text quform-field-18_1\" \/><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-text quform-element-18_12 quform-cf quform-element-optional\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_12\"><label class=\"quform-label-text\" for=\"quform_18_12_8fc3e6\">\u0422\u0435\u043b. \u041d\u043e\u043c\u0435\u0440<\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-18_12\"><div class=\"quform-input quform-input-text quform-input-18_12 quform-cf\"><input type=\"text\" id=\"quform_18_12_8fc3e6\" name=\"quform_18_12\" class=\"quform-field quform-field-text quform-field-18_12\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-column quform-element-18_20\"><div class=\"quform-element quform-element-email quform-element-18_2 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_2\"><label class=\"quform-label-text\" for=\"quform_18_2_8fc3e6\">Email<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-email quform-inner-18_2\"><div class=\"quform-input quform-input-email quform-input-18_2 quform-cf\"><input type=\"email\" id=\"quform_18_2_8fc3e6\" name=\"quform_18_2\" class=\"quform-field quform-field-email quform-field-18_2\" \/><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-text quform-element-18_9 quform-cf quform-element-optional\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_9\"><label class=\"quform-label-text\" for=\"quform_18_9_8fc3e6\">Skype Name<\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-18_9\"><div class=\"quform-input quform-input-text quform-input-18_9 quform-cf\"><input type=\"text\" id=\"quform_18_9_8fc3e6\" name=\"quform_18_9\" class=\"quform-field quform-field-text quform-field-18_9\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-column quform-element-18_18\"><div class=\"quform-element quform-element-text quform-element-18_8 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_8\"><label class=\"quform-label-text\" for=\"quform_18_8_8fc3e6\">\u0423\u0435\u0431\u0441\u0430\u0439\u0442<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-18_8\"><div class=\"quform-input quform-input-text quform-input-18_8 quform-cf\"><input type=\"text\" id=\"quform_18_8_8fc3e6\" name=\"quform_18_8\" class=\"quform-field quform-field-text quform-field-18_8\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-textarea quform-element-18_4 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_4\"><label class=\"quform-label-text\" for=\"quform_18_4_8fc3e6\">\u0417\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-textarea quform-inner-18_4\"><div class=\"quform-input quform-input-textarea quform-input-18_4 quform-cf\"><textarea id=\"quform_18_4_8fc3e6\" name=\"quform_18_4\" class=\"quform-field quform-field-textarea quform-field-18_4\" placeholder=\"\u041c\u043e\u043b\u044f, \u043e\u043f\u0438\u0448\u0435\u0442\u0435 \u0412\u0430\u0448\u0435\u0442\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435!\"><\/textarea><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-recaptcha quform-element-18_5 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-18_5\"><label class=\"quform-label-text\">\u041c\u043e\u043b\u044f, \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0439\u0442\u0435 \u0441\u0435!<span class=\"quform-required\">(\u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e)<\/span><\/label><\/div><div class=\"quform-inner quform-inner-recaptcha quform-inner-18_5\"><div class=\"quform-input quform-input-recaptcha quform-input-18_5 quform-cf\"><div class=\"quform-recaptcha\" data-config=\"{&quot;sitekey&quot;:&quot;6Lc2lQkUAAAAACIR5-n_uehF8IrboZPj7hAyhDSR&quot;,&quot;_version&quot;:&quot;v2&quot;,&quot;size&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;image&quot;,&quot;theme&quot;:&quot;light&quot;,&quot;badge&quot;:&quot;bottomright&quot;}\"><\/div><noscript><div><div style=\"width: 302px; height: 422px; position: relative;\"><div style=\"width: 302px; height: 422px; position: absolute;\"><iframe src=\"https:\/\/www.google.com\/recaptcha\/api\/fallback?k=6Lc2lQkUAAAAACIR5-n_uehF8IrboZPj7hAyhDSR\" frameborder=\"0\" scrolling=\"no\" style=\"width: 302px; height:422px; border-style: none;\"><\/iframe><\/div><\/div><div style=\"width: 300px; height: 60px; border-style: none; bottom: 12px; left: 25px; margin: 0px; padding: 0px; right: 25px; background: #f9f9f9; border: 1px solid #c1c1c1; border-radius: 3px;\"><textarea name=\"g-recaptcha-response\" class=\"g-recaptcha-response\" style=\"width: 250px; height: 40px; border: 1px solid #c1c1c1; margin: 10px 25px; padding: 0px; resize: none;\" aria-hidden=\"true\"><\/textarea><\/div><\/div><\/noscript><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-submit quform-element-18_19 quform-cf quform-button-style-theme\"><div class=\"quform-button-submit quform-button-submit-default quform-button-submit-18_19\"><button name=\"quform_submit\" type=\"submit\" class=\"quform-submit\" value=\"submit\"><span class=\"quform-button-text quform-button-submit-text\">\u0418\u0437\u043f\u0440\u0430\u0442\u0438<\/span><\/button><\/div><div class=\"quform-loading quform-loading-position-left quform-loading-type-spinner-1\"><div class=\"quform-loading-inner\"><div class=\"quform-loading-spinner\"><div class=\"quform-loading-spinner-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/form><\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":661,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-20019","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com<\/title>\n<meta name=\"description\" content=\"Manage Google Adwords Campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com\" \/>\n<meta property=\"og:description\" content=\"Manage Google Adwords Campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Follol.com\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-14T08:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/\",\"url\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/\",\"name\":\"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.follol.com\/bg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg\",\"datePublished\":\"2017-10-19T10:10:18+00:00\",\"dateModified\":\"2018-08-14T08:39:47+00:00\",\"description\":\"Manage Google Adwords Campaign\",\"breadcrumb\":{\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#breadcrumb\"},\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage\",\"url\":\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg\",\"contentUrl\":\"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg\",\"width\":799,\"height\":603,\"caption\":\"Google AdWords Campaign - Reach Google Top 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.follol.com\/bg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.follol.com\/bg\/#website\",\"url\":\"https:\/\/www.follol.com\/bg\/\",\"name\":\"Follol.com\",\"description\":\"\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0423\u0435\u0431 \u0414\u0438\u0437\u0430\u0439\u043d | \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.follol.com\/bg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"bg-BG\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com","description":"Manage Google Adwords Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/","og_locale":"bg_BG","og_type":"article","og_title":"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com","og_description":"Manage Google Adwords Campaign","og_url":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/","og_site_name":"Follol.com","article_modified_time":"2018-08-14T08:39:47+00:00","og_image":[{"url":"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 \u043c\u0438\u043d\u0443\u0442\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/","url":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/","name":"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f - Follol.com","isPartOf":{"@id":"https:\/\/www.follol.com\/bg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg","datePublished":"2017-10-19T10:10:18+00:00","dateModified":"2018-08-14T08:39:47+00:00","description":"Manage Google Adwords Campaign","breadcrumb":{"@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#breadcrumb"},"inLanguage":"bg-BG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#primaryimage","url":"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg","contentUrl":"https:\/\/www.follol.com\/bg\/wp-content\/uploads\/sites\/2\/2018\/02\/Screenshot_33.jpg","width":799,"height":603,"caption":"Google AdWords Campaign - Reach Google Top 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.follol.com\/bg\/manage-google-adwords-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.follol.com\/bg\/"},{"@type":"ListItem","position":2,"name":"\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 Google Ads (Adwords) \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f"}]},{"@type":"WebSite","@id":"https:\/\/www.follol.com\/bg\/#website","url":"https:\/\/www.follol.com\/bg\/","name":"Follol.com","description":"\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0423\u0435\u0431 \u0414\u0438\u0437\u0430\u0439\u043d | \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.follol.com\/bg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"bg-BG"}]}},"_links":{"self":[{"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/pages\/20019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/comments?post=20019"}],"version-history":[{"count":25,"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/pages\/20019\/revisions"}],"predecessor-version":[{"id":21314,"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/pages\/20019\/revisions\/21314"}],"wp:attachment":[{"href":"https:\/\/www.follol.com\/bg\/wp-json\/wp\/v2\/media?parent=20019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}